SOURCE: Chick-fil-A

March 27, 2007 04:00 ET

Chick-fil-A President to Camp Overnight for March 29 Opening in Pleasant Hills

First 100 Adults in Line at New Chick-fil-A Restaurant to Win Free Chick-fil-A for a Year

PITTSBURGH, PA -- (MARKET WIRE) -- March 27, 2007 -- Chick-fil-A, celebrating its 40th anniversary this year, will open Pleasant Hills' first stand-alone restaurant on March 29 with Chick-fil-A Inc. President Dan Cathy camping out and helping to award $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A® Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant at 461 Clairton Blvd. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on March 29 between 6 a.m. and 6:30 a.m. The restaurant will open immediately afterward.

"Chick-fil-A's raving fans have turned our grand openings into overnight tailgate parties, often arriving 24 hours in advance with tents, TVs, sleeping bags, games, computers and other gear to spend the night," said Cathy, son of Chick-fil-A chain founder Truett Cathy.

"When we started the First 100 Fans promotion in 2003, we never could have imagined we'd give away nearly $5 million in free food to raving fans who have camped out in all kinds of weather conditions to win free Chick-fil-A for a year,'' said Cathy, who regularly attends and camps out overnight in the parking lots.

The Chick-fil-A opening is the second of three planned for the market this year which will bring the total to 16 in the chain's Pittsburgh region. A restaurant opened in Greensburg in January. The growing customer base in the market is reflected in the fact that three of Chick-fil-A's restaurants in metro Pittsburgh achieved the company's highest award for its Operators -- the Symbol of Success. Chick-fil-A is pursuing other locations in the Pittsburgh market that will hopefully culminate in additional restaurants over the next three to five years.

Raving fans are after the original Chick-fil-A boneless breast of chicken sandwich, which Truett Cathy invented in his 24-hour Dwarf Grill® diner near Atlanta in the early 1960s. The sandwich, with its signature pickle slices, became so popular that Cathy opened his first Chick-fil-A restaurant in Atlanta's Greenbriar Mall in 1967. The opening launched Chick-fil-A, which today is the second-largest chicken restaurant chain in the country with more than 1,300 locations in 37 states and Washington, D.C.

Ray DeVito, transferring from the Century III Mall Chick-fil-A restaurant which he operated since July 2004, has been selected as the franchised owner of the new location. In February, DeVito received the chain's Symbol of Success award during the company's annual seminar. Coming full circle, DeVito was first introduced to Chick-fil-A during their seminar event held at the prestigious Greenbrier Hotel in West Virginia where he was working as a chef.

Born in the North Hills of Pittsburgh, DeVito has more than 27 years of food service experience and received a culinary arts degree from The Culinary Institute of America. Some of the highlights of his career include cooking for former U.S. President George Bush Sr, Margaret Thatcher and the King of Yemen at the Greenbrier.

"For 40 years, the Chick-fil-A legacy has grown to mean award-winning freshly prepared food and 'my pleasure' customer service," said DeVito. "My team looks forward to continuing that tradition at our Pleasant Hills' restaurant."

The 4,200 square-foot restaurant will seat 157 and will feature warm colors and wood accents as well as an inside play area for children that includes a toddler interactive section. The award-winning drive-thru service offers a convenient way for Chick-fil-A customers to get their freshly prepared food on the go. The new restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.

Quick Service Restaurant magazine released its 2006 scores for the Best Drive-Thru in America Survey with the Chick-fil-A chain's overall composite scores placing it in the lead -- making it four out of the past five years that the chain has earned top rankings. Consumers indicated that accuracy and speed were some of the most important performance areas. Chick-fil-A was number one in the accuracy category with a 98 percent score; and despite Chick-fil-A adding four flavors of handspun milkshakes to its menu in May, the chain continued to show strong individual car speeds in the drive-thru with an average time of 44 seconds.

Chick-fil-A founder Truett Cathy marked several milestones in 2006, including the 60th anniversary of the opening of his first restaurant, the Dwarf Grill in Hapeville, Ga. Also, the third generation entered the Chick-fil-A business with two Cathy grandsons becoming restaurant Operators.

$2 Billion In Sales Reached

In 2006, Atlanta-based Chick-fil-A, Inc. produced record sales of $2.275 billion -- a 15.16 percent overall and an 8.52 percent same-store sales gain that helped extend the chain's streak of consecutive sales gains to 39 years. The chain plans to add more than 90 locations this year, including 70 stand-alone restaurants.

Credited with inventing the boneless breast of chicken sandwich and first introducing the chicken nugget concept, Chick-fil-A serves nutritious and freshly prepared food products in mall locations, stand-alone restaurants, drive-thru-only restaurants, Chick-fil-A Dwarf House® and Truett's Grill® full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Information about Chick-fil-A is available on the chain's websites, located at, or

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    770.265.4943 (cell)

    Cindi Pickett
    CP Communications Inc.
    Email Contact
    404.375.7882 (cell)