SOURCE: Chick-fil-A

September 28, 2005 05:00 ET

Chick-fil-A, Salvation Army Team up to Collect for Hurricane Katrina Victims at Sept. 29 Grand Opening of Newest Chick-fil-A in Fredericksburg

First 100 Customers in Line at New Chick-fil-A Restaurant on Southpoint Parkway Win Free Chick-fil-A for a Year

FREDERICKSBURG, VA -- (MARKET WIRE) -- September 28, 2005 -- Chick-fil-A will open its newest Fredericksburg restaurant on Sept. 29, partnering with the Salvation Army of Fredericksburg to collect cash and school supplies for Hurricane Katrina victims relocating to the area.

"Many of our Chick-fil-A team members and Operators have been impacted by the hurricane along with thousands of others who have lost everything," said Paul Jany, Operator of the new Chick-fil-A restaurant. "We know our customers will respond with compassion and donations as we celebrate our grand opening with a drive to help dozens of adults and children who have come to our community looking for a new start."

The new Chick-fil-A restaurant will open Sept. 29 and is located at 9900 Southpoint Parkway, Fredericksburg. The first 100 adults in line by 6 a.m. will each receive a free year's supply of Chick-fil-A combo meals (52 coupons). Participants must be 18 years and older and can line up as early as 6 a.m. on Wednesday, with the prizes being awarded on Thursday between 6 a.m. and 6:30 a.m. The restaurant will officially open for business at 6:30 a.m.

Starting Thursday and lasting through Saturday night, Oct. 1, the new restaurant will also be a Salvation Army collection point for cash and schools supplies -- backpacks, loose-leaf paper, pens and pencils -- for the more than 220 hurricane victims who have arrived in Fredericksburg.

Jany is working with Capt. Michael Harris of the Salvation Army of Fredericksburg which, along with other relief agencies in the city, has been assisting victims seeking shelter, jobs, medical help and school enrollment since arriving more than three weeks ago.

Jany previously operated a Chick-fil-A restaurant in York, Pa. Jany and his wife, Judi, have relocated to Fredericksburg to open the new restaurant. He is a 2002 winner of Chick-fil-A's Symbol of Success, the chain's highest Operator award.

Chick-fil-A launched its First 100 Fans promotion in Oct. 2003 in Phoenix and has continued the event at every free-standing and in-line restaurant grand opening across the country. Even the most extreme weather conditions haven't kept Chick-fil-A raving fans away. In virtually every region of the country groups of dedicated Chick-fil-A customers have begun to attend multiple openings, with some raving fans camping out at eight or more grand openings. Last year, Chick-fil-A President Dan Cathy attended events at more than 50 grand openings and spent the night outside at more than 25. The event has even attracted campers who had never tried Chick-fil-A.

The new restaurant is open Monday through Saturday from 6:30 a.m. until 10 p.m. The breakfast menu includes the popular chicken biscuit along with an expanded lineup which debuted in June featuring the quick-service industry's first premium coffee blends, three custom-roasted Café Blends Coffees, and its new Chick-fil-A Cinnamon Cluster, fresh-baked mini swirls filled with sweet cinnamon served warm with a creamy vanilla icing.

The new items are the second phase of a two-part breakfast menu expansion that has increased breakfast sales in the chain by 30 percent this year. Other items that have been added include the introduction of Chick-fil-A® Chick-n-Minis™, the chain's popular bite-sized Chick-fil-A® Nuggets nestled in a warm mini yeast roll lightly coated with a honey butter spread; and the Bagel Sandwich, a breakfast portion of Chick-fil-A's boneless breast of chicken served between a slice of American cheese and folded egg on a toasted multi-grain bagel.

From Chick-fil-A's commitment to unparalleled food quality to customer service to employee loyalty, virtually every aspect of the company's operations has received major recognition from national organizations and publications including winning the just announced Consumer Choice in Chains Award in the chicken category by Restaurants & Institutions. In the past year alone awards have included:

--  "Best Drive-Thru in America" for the third straight year this month
    following Quick Service Restaurant magazine's annual restaurant study of 25
    chains that surveys order accuracy, menu display, speaker clarity and the
    speed of service to fill orders.
    
--  Fast Company magazine's inaugural Customers First Awards, singling out
    Dan Cathy's leadership as a key reason the chain continues to thrive and
    grow while maintaining a close connection with its team members and
    customers.
    
--  For the 11th year out of the past 12, the Consumer Choice in Chains
    Award in the chicken category by Restaurants & Institutions, a leading food
    service industry publication which studied consumer experiences with food
    quality, menu variety, value, and service.
    
--  Topping the quick-service restaurant competition in the South, ranking
    first in J.D. Power and Associates 2004 Restaurant Satisfaction Study,
    which rated restaurants in environment, meal, service and cost. Receiving
    top ratings in two of the four categories - meal and service.
    
Chick-fil-A's closed-on-Sunday policy also stands out as a rarity in the quick-service restaurant industry. The chain has maintained Sunday as a day off to allow employees to spend time with family and worship if they choose since Truett Cathy founded the company.

Chick-fil-A's commitment to its employees includes a Leadership Scholarship program which has been in place for more than 30 years. This year the company expects to award more than $1.2 million in scholarships to restaurant employees bringing the total amount awarded since 1973 to more than $20 million.

Continuing its unprecedented, 37-year run of consecutive sales gains since the chain started in 1967, Chick-fil-A, Inc. reported 2004 system-wide sales of more than $1.7 billion, a 13.8 percent increase over its 2003 figures and a positive 5.2 percent same-store sales increase over the preceding year. Atlanta-based Chick-fil-A is the nation's second-largest quick-service chicken restaurant chain with more than 1,215 restaurants in 38 states and Washington D.C. The chain expects to build more than 77 locations this year, including 60 free-standing units. For more information, visit www.chick-fil-a.com or www.chick-fil-apressroom.com.

Contact Information

  • Contact:
    Jerry Johnston
    Chick-fil-A, Inc.
    Email Contact
    404.765.8174

    Cindy Chapman
    CP Communications Inc.
    Email Contact
    678-546-0494/678-858-1325 (cell)