SOURCE: Chic Shelf Paper

Chic Shelf Paper

September 23, 2010 14:40 ET Introduces Custom Color Service

Stylish Shelf Paper Can Now Be Personalized

SARATOGA, CA--(Marketwire - September 23, 2010) -  Chic Shelf Paper (, offering the Web's largest selection of stylish shelf paper and drawer liners with more than 275 patterns, today introduced its Custom Color service, which allows home decorators and interior designers to personalize select Chic Shelf Paper patterns with any color from home decor palettes.

"We are excited to offer this unique custom color service," said President Eric Christenson. "Chic Shelf Paper's discriminating customers demand options -- from high-quality materials and unique patterns to the Chic Shelf Paper cut-to-size service which provides beautifully finished, ready to install materials. With the introduction of Custom Color, we meet the needs of designers who also require complete personalization."

Designers can derive color inspiration from home fabrics, wall and window coverings, or even granite or tile; options are limitless. Customers can choose from select Chic Shelf Paper patterns, which include Star Crossed, Simply Swirls, and Subtle Stripe. To communicate their custom color, they can either send a fabric or paint swatch or select a color from one of Chic Shelf Paper's 275 patterns. The color will be applied to the pattern selected, and printed on any of the company's four high-quality materials.

For a limited time, Chic Shelf Paper is waiving the standard $25 Custom Color design fee, making the service available at no extra charge for a minimum $75 product purchase. Details can be found at Differentiators

Selection: With more than 275 options, offers the widest array of exclusive patterns and designs. 

Quality Materials: Chic Shelf Paper only offers unique high-quality materials such as laminated vinyl which is twice the weight and thickness of ordinary shelf liners.

"Cut-to-Size" Service: By providing project measurements, consumers enjoy quick and effortless installation and save money with Chic Shelf Paper's cut-to-size service; the order arrives pre-cut and ready to install. materials are also available by the roll.

Unique Adhesive Offerings: Chic Shelf Paper has several adhesive offerings, including repositionable adhesive which allows easy adjustment during installation and is easier to remove than Contact Paper™.

Free Samples: Customers can evaluate Chic Shelf Paper products at no charge to ensure colors and materials are the best choices for their projects.

All Chic Shelf Paper products are manufactured in the U.S.A.


With more 275 patterns, Chic Shelf Paper offers the Web's largest selection of high-quality shelf and drawer liners. Interior designers and home decorators can personalize their orders by providing custom colors, and selecting from unique patterns, materials, and adhesive options. For fast and effortless installation, customers can have their projects cut-to-size. Chic Shelf Paper can be found on the Web at

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