SOURCE: CMO Council

September 29, 2005 15:34 ET

Chief Marketing Officer (CMO) Council Summit 2005 to Showcase Leading Marketing Optimization Solutions and Services

Top-Notch Roster of IT Firms Set to Exhibit Vital Technology Wares at CMO Council Summit's First Ever "Solutions Showcase"

PALO ALTO, CA -- (MARKET WIRE) -- September 29, 2005 -- Senior marketers gathering for the annual CMO Summit 2005 on October 27-28 in Monterey, Calif., will be able to preview a wealth of technology solutions and services for improving measurement, demand generation, collaboration, campaign management, process improvement, Web site effectiveness, as well as productivity and output of their global organizations.

Now in its fourth year, the CMO Summit is the premier networking and thought leadership event for the Chief Marketing Officer (CMO) Council, an organization of more than 1,500 senior marketing decision makers in the technology and telecom industries. CMO Council members control more than $45 billion in combined annual marketing expenditures and represent most major global brands.

The Summit's first ever "Solutions Showcase" will enable exhibitors to preview their cutting-edge offerings to an expected audience of some 300 senior marketers from name-brand companies. The exhibitor line-up includes Akamai, Aprimo, Biz360, Cymfony, Eloqua, Factiva, KnowledgeStorm, MediaHound Development, Microsoft, NetLine, OnRequest Images, Plantronics, Silicon Space, Symantec, Unica and Vistaar.

"Most marketers are unaware of the powerful solutions available to improve the outcome and accountability of marketing spend. We're enthused about the diverse line-up of companies participating in the Summit's first Solutions Showcase," said Donovan Neale-May, Executive Director of the CMO Council. "This addition to the Summit is aimed at giving our members insights into ways to better perform and improve operational visibility, as well as increase integration and alignment with other key functions."

For information on participating in the Solutions Showcase, go to: http://www.cmosummit.org/exhibitors.html

The Solutions Showcase neatly fits within the CMO Summit theme of "Delivering On-Demand™," which focuses on the adoption and implementation of optimal marketing systems and practices to better serve channel and internal sales constituencies; further the delivery, availability and control of marketing content and digital assets; expedite go-to-market programs and streamline marketing processes; as well as introduce greater operational visibility, accountability and governance into the marketing organization.

A variety of topics will be presented, headlined by some of the most respected voices in the business and marketing community, including keynotes from Visa USA CEO Carl Pascarella and Shawn Dennis, former CMO of the NFL and current VP of Global Branding at Dell. The Summit is headline sponsored by Akamai, the global leader in distributed computing solutions and services, market intelligence specialist Biz360, and security and information availability leader Symantec.

For more information on CMO Summit 2005 or to register, please go to www.cmosummit.org. CMO Summit attendees need to join the CMO Council first in order to attend this important event, and can nominate themselves at www.cmocouncil.org/nominations.html. There are no membership dues to join the Council, however applicants must hold a senior marketing position in a technology company to meet eligibility requirements.

About the CMO Council

The CMO Council is an influential global affinity group dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. More than 1,500 technology companies are represented on the CMO Council, controlling more than $45 billion in annual marketing expenditures. For more information, please visit our web site at www.cmocouncil.org.

The CMO Council convenes under the auspices and administration of GlobalFluency, a Silicon Valley-based marketing and public relations network comprising 114 offices, 650 professionals and 41 agency partners in 72 countries. More information is available at www.globalfluency.com.

Contact Information

  • Media Contact:
    Matt Farrell
    CMO Council
    212-213-5400 x217
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