SOURCE: Egenera

Egenera

February 17, 2009 08:00 ET

Chief Marketing Officer of Egenera Offers Advice on Developing a Personal Brand at International Career Fair '09

Christine Crandell Will Address Graduates From Top Schools at ICF '09

SAN FRANCISCO, CA--(Marketwire - February 17, 2009) - Christine Crandell, Executive Vice President and Chief Marketing Officer of Egenera, Inc., the leader in data center infrastructure orchestration, will deliver a keynote address at the International Career Fair '09 (ICF '09) for the second consecutive year.

ICF '09 is a two-day recruitment event being held on Friday, February 20th and Saturday, February 21st at the Cathedral Hill Hotel in San Francisco. Global companies like Microsoft, GE, Dell Renault, Lafarge, Total and Thales participate in this event each year to interview attendees, who are recent or soon to be graduate students from top schools, and seasoned professionals seeking an international career. The fair expects more than 1,500 attendees from around the world.

In addition to recruiting, the fair offers attendees valuable advice and information from top level executives and managers at leading international companies on how to succeed in their career and working in a global environment. Christine Crandell will be presenting for the second consecutive year and among the top level executive presenters at ICF '09. Ms. Crandell will deliver a keynote address titled "Developing Your Personal Brand that Gets You Noticed."

According to Ms. Crandell, the digital economy has brought to the forefront the critical role of the personal brand. In place of the traditional resume, the digital personal brand becomes the reputation, credibility and calling card of established employees as well as new entrants to the workforce. For new entrants, crafting their personal brand offers a unique opportunity to express their passion, vision and knowledge. However, it also demands thoughtful shaping of perception, creatively addressing challenges in securing the "right" endorsements, and clear separation from their personal life online. Ms. Crandell's keynote discussion will cover the 10 steps in defining your brand, how to get quickly started and set yourself apart from others entering the global workforce.

"The International Career Fair is a unique opportunity to bring together, under one roof, leading companies, executives and high caliber recruits from countries around the world," said Ms. Crandell. "The personal brand offers new as well as established employees an ability to differentiate themselves and demonstrate their unique capabilities in a crowded market. I am delighted to be invited back to speak at ICF."

Ms. Crandell will speak at 10:30 a.m. pacific standard time on February 21, 2009.

About Egenera, Inc.

Egenera makes every data center a reliable dynamic data center, quickly and easily. The company's integrated enterprise data center solutions, powerful PAN Manager® software and professional services are trusted globally to deliver proven value through agility, reliability and availability. Egenera solutions and services guarantee wire-once, always on, physical and virtual management across the data center with measurable savings. Headquartered in Marlboro, Mass., Egenera has offices worldwide. For more information visit http://www.egenera.com, call 508-858-2600 or send email to info@egenera.com.

Egenera and Egenera stylized logos are trademarks or registered trademarks of Egenera, Inc. in the United States and other countries. All other company and product names are trademarks or registered trademarks of their respective holders. The information in this document is subject to change without notice.

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