SOURCE: Aberdeen Group

August 13, 2008 16:19 ET

Chief Marketing Officer of Wells Fargo Rounds Out Speaker Lineup for Aberdeen's Upcoming CMO Summit

Speakers From Best Buy and Hewlett Packard Also Confirmed, Joining Marketing Leaders From Walmart.com, Allstate, Marriott, Levi's, Eastman Kodak, ConAgra Foods and Others

BOSTON, MA--(Marketwire - August 13, 2008) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the addition of Sylvia Reynolds, the Chief Marketing Officer of Wells Fargo, to its speaker roster for the Chief Marketing Officer's (CMO) Summit taking place September 4-5, 2008, in San Francisco. Reynolds, who leads the development of integrated marketing strategies across eighty lines of business for the nation's fifth largest bank, will deliver a presentation entitled "Boob Tube to YouTube, Guideposts for a New Marketing Arena."

"We're thrilled that Sylvia Reynolds has agreed to join us," said Jeff Zabin, Research Fellow in the Customer Management Technology research practice. "It's the frosting on the cake of what has already shaped up to be a world-class event for senior marketing executives eager to share ideas, gain insights and build relationships."

Aberdeen is also pleased to announce the participation of Matt Smith, Vice President of Customer Insight and Financial Services Marketing at Best Buy, and Scott Ballantyne, Vice President of Consumer Direct at Hewlett Packard. Reynolds, Smith and Ballantyne join an exceptional lineup of speakers that include Cathy Halligan, CMO of Walmart.com, Stephan Chase, Vice President of Customer Insights at Marriott, Pablo Azar, Vice President of Marketing Strategy at Allstate Insurance Company, Patrice Varni, Vice President of Marketing at Levi's, and Kevin Doohan, Head of Interactive Marketing at ConAgra Foods.

The event keynote is Paul DePodesta, the former General Manager of the L.A. Dodgers and now Special Assistant for Baseball Operations for the San Diego Padres. Profiled in the bestselling book "Moneyball" and celebrated as a baseball operations wunderkind, DePodesta will share his insights into MLB player recruitment, which has more parallels to data-driven marketing improvement than one might imagine -- as well, perhaps, as some predictions for this year's World Series.

Leveraging Aberdeen's fact-based research around Best-in-Class marketing performance, and set in a highly interactive environment, the CMO Summit provides high-level knowledge exchange from industry leaders and insights gleaned from tens of thousands of marketing practitioners participating in Aberdeen research around such topics as social media, marketing performance measurement, digital asset management and interactive marketing. For additional information or to register as an end-user attendee, please visit http://www.aberdeen.com/events/live/CMO08

Sponsorship is limited and is available for technology vendors/solutions providers only. Select underwriters of the event include Saepio, EMC, Socialtext and Design 2 Launch, a Kodak Company. Strategic partners include the San Francisco Chapter of the American Marketing Association and InsideCRM.com. Preview the event and walk through sponsorship benefits here: http://www.aberdeen.com/events/live/CMO08/sponsors.asp

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

Contact Information

  • Media Contact:
    Jeff Zabin
    Aberdeen Harte-Hanks
    617-854-5356
    Jeff.zabin@aberdeen.com

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