SOURCE: True Drinks Holdings, Inc.

True Drinks Holdings, Inc.

January 26, 2016 08:30 ET

Chief Mom Joins True Drinks

True Drinks Creates New Position to Aid Brand Awareness and Build Parenting Network Focused on Healthy Kids

IRVINE, CA--(Marketwired - January 26, 2016) - True Drinks Holdings, Inc. (OTC PINK: TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the hiring of influencer and part owner of the social education community Club MomMe, Aubrye Foote, as the Company's new Chief Mom. In this role, Foote will be building brand awareness by specifically harnessing her perspective as a mother and a parent and engaging the vast network of moms in the social space.

Kevin Sherman, Chief Marketing Officer and interim Chief Executive Officer of True Drinks, stated, "We are excited to have Aubrye join the AquaBall team as our Chief Mom. Her past experiences and future involvement in key business decisions will help our executive team understand and connect with one of our most important audiences. The unique and unconventional job title serves as a way for our business to be transparent about her role, as well as encourage other businesses to do the same. We are trying to go beyond brand ambassadorship and, instead, put a real mom behind AquaBall, available to speak alongside moms rather than at them."

Foote, a California native, spent 18 years working in finance before leaving the industry to care for her newborn daughter. Foote is co-owner of Club MomMe, a platform for moms, expectant parents and families to converse and meet through their website and sponsored events. As the Vice President, Foote ran Orange County events, partnership relations, and internal communications strategies for the brand and was instrumental in their expansion into multiple cities.

Additionally, the Chief Mom title will provide Foote a platform to address a larger network of parents across the nation, promoting healthier lifestyles and alternatives to sugary foods and beverages.

"As a parent, children's health has always been important to my husband and me, yet we often struggle trying to find healthy alternatives that still deliver on both taste and nutrition for our daughter. Sugar has infiltrated the market, especially the children's beverage space, and I think parents need to be aware of the negative effects that all of these sugary beverages can have on their children," says Foote. "As the Chief Mom, I plan on becoming more vocal about children's health and starting crucial conversations surrounding healthier choices with those [parents] who make decisions about their children's well-being."

The integration of Foote into the brand, will supplement efforts moving forward with any and all new brand announcements and company decisions.

About True Drinks, Inc.

True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero-calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers -- kids, young adults, and their guardians -- are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.

FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if," "should" and "will" and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in True Drink's report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

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