SOURCE: ChiefDigitalOfficer.net

ChiefDigitalOfficer.net

February 20, 2014 10:49 ET

ChiefDigitalOfficer.net Announces 'Navigating Marketing Automation' Workshop in Boston on March 14th

Speakers Will Share Best Practices and Lessons Learned on How to Select, Implement and Optimize Marketing Automation Software and Marketing Technology Ecosystems

BOSTON, MA--(Marketwired - Feb 20, 2014) - ChiefDigitalOfficer.net today announced that it will be hosting 'Navigating Marketing Automation' at The Seaport Hotel in Boston on March 14th. The event's programming is tailored for mid- to senior-level professionals who are tasked with selecting, implementing and optimizing marketing automation software and marketing technology ecosystems.

This half-day workshop will bring together some of the most talented professionals in the area, who will share marketing automation experiences and techniques for maximizing performance and ROI. Attendees will network, knowledge-share, and hear case studies and informative sessions from corporate marketing executives, front-line marketing practitioners, and independent industry analysts.

"Managing a successful marketing automation operation isn't just about picking a software vendor, though that's a critical part of the journey," says Tim Bourgeois, founder of ChiefDigitalOfficer.net. "The market is cluttered with both easily identifiable market share leaders -- like Act-On, Adobe, Eloqua, InfusionSoft, Marketo, Silverpop and Unica -- and also dozens of well-funded challengers, which makes vendor selection a major challenge. Through this event, we aim to help digital professionals get the information and perspective they need to make informed decisions about not only which core marketing automation solution to select, but also how to optimize that software and the surrounding marketing technology ecosystem over the long haul."

The event's half-day structure and appealing price point ($299.00) makes it a no-brainer for executives who are looking to get smart on marketing automation quickly, or for their staff who deal with marketing technology challenges on a daily basis.

The event will be moderated and hosted by noted industry analyst Jeff Kaplan, the founder of Cloud Showplace and THINKstrategies, the only independent strategic consulting firm dedicated to helping enterprise IT decision-makers and technology solution providers achieve their business objectives by leveraging the value of Software-as-a-Service (SaaS), cloud computing and managed services.

Attendees and Registration: Information and registration is available at http://chiefdigitalofficer.net/cdoevents_marketingautomation_march2014/

Sponsors: Limited sponsorship opportunities are available. For information, contact Jen Simonson at jsimonson@chiefdigitalofficer.net or 617-670-0501.

When and Where:
March 14, 2014
8:00 a.m. to 1:00 p.m (continental breakfast included)
The Seaport Hotel Boston
1 Seaport Lane, Boston, MA 02210

About Chief Digital Officer
ChiefDigitalOfficer.net is a growing community of professionals whose responsibilities intersect corporate strategy, marketing, technology and innovation. Located in the heart of the Innovation District in Downtown Boston, the organization hosts events, curates content, and facilitates connections for this unique group of senior digital practitioners. For more information visit www.chiefdigitalofficer.net.

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