Northern Lights Direct

Northern Lights Direct

April 17, 2012 10:07 ET

Children International Launches DRTV Campaign by Northern Lights Direct

CHICAGO, ILLINOIS--(Marketwire - April 17, 2012) -

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Children International, a leading nonprofit children's organization, has launched a new long-form direct response television (DRTV) campaign. Children International's direct response agency of record, Northern Lights Direct, developed the campaign and will also handle the media buy.

The 30-minute program, A Child's Cry, features the stories of children in Ecuador and the Philippines, and is hosted by actor, Julio Cedillo, with a special appearance by Debbie Gibson. Both an English and Spanish version will be aired.

"We want viewers to understand that these children are real, their problems are real, and Children International sponsorship offers a very real, incredibly personal way to help them overcome their challenges," says Andrea Waters, Vice President, Creative & Production Services for Children International.

Ian French, President of Northern Lights Direct, is proud of the DRTV campaign, and hopes it will do justice to Children International and all the children they support. "DRTV has been effective for Children International because of their important mission and reputation as a trusted nonprofit organization. At Northern Lights Direct, we stand behind their cause and are committed to helping them fulfill their mandate," says French.

The campaign launches this week.

Northern Lights Direct is a leading-brand direct response agency with offices in Chicago and Toronto. Our services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online. The Art & Science of the Sell.

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