SOURCE: Taptica


October 27, 2016 09:00 ET

China-Based Rafo Tech Partners With Taptica to Drive Installs of Piggy Boom, Rafo Tech's Latest Game, in the UK

NEW YORK, NY--(Marketwired - Oct 27, 2016) - Taptica, a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available, today announced that Rafo Tech, a Chinese premium publisher powering more than six billion monthly impressions, will leverage Taptica's Facebook social offering to drive the highest number of qualified installs among female gamers in the UK for Piggy Boom. Launched in July, Piggy Boom, one of the hottest social game of 2016 summer, is now the top game in Taiwan, and has already seen over 230,000 installs of the game and has been featured as a top game by Google globally. 

"Taptica has been a valuable partner for us as we move to grow the scale of our games and localize gameplay to appeal to players in the UK and beyond," said Sophie Mo, Head of Marketing at Rafo Tech. "Taptica will help us bring Piggy Boom to the highest quality players around the world. We are already seeing great success in the UK, and are expanding the promotion to the rest of Europe."

An accredited Facebook® Marketing Partner, Taptica has been working with Rafo Tech since last year and also supports their other games, Cutie Riot and Casual Warrior. China is on track to become the world's largest mobile game market this year, and Newzoo forecasts the global mobile gaming market to grow to nearly $100 billion this year.

"At Taptica, we have established a history of success in launching mobile games across the globe by targeting and engaging the highest caliber players," said Hagai Tal, CEO of Taptica. "By working with us, Rafo Tech will find the most relevant gamers and maximize each gamer's lifetime value, which is essential to successful growth in the increasingly sophisticated and globalized mobile gaming market."

Facebook® is a registered trademark of Facebook Inc.

About Taptica
Taptica is a global end-to-end mobile advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today, including social. Our proprietary technology leverages big data, and combined with state-of-the-art machine learning, enables quality media targeting at scale. Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga. Taptica is headquartered in Israel with offices in San Francisco, New York, Beijing and Seoul. Taptica International Ltd. is traded on the London Stock Exchange (AIM: TAP).

About Rafo Tech
RAFOTECH is a multinational mobile games publisher with headquarters in Beijing, China. The RAFOTECH team are all formerly Elex Tech employees, publisher of Clash of Kings and Clash of Queens. As well as publishing games the team also has a strong background in the digital marketing industry, offering strong technical support and partnerships for advertisers.

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