China Crescent Enterprises, Inc. $0.30 PPS Suggested Fair Value Target and Next Milestone Validation to Be Featured in Shanghai Summit Webcast

DALLAS, TX--(Marketwire - October 9, 2009) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced that the next anticipated milestone validation of its previously announced $0.30 suggested fair value target price per share will be featured in the on-demand Webcast scheduled to be released Thursday, October 15th. Management believes the share price is undervalued and does not reflect the fundamental financial performance of the Company. The Company has reported over $40 million in revenue the previous two years and anticipates reporting $50 million in 2009. Net income growth has been at record levels through the first half of 2009 and the record pace is expected to continue. In the Webcast, management will report on China Crescent's senior management outsourcing summit in Shanghai, scheduled for next week, focused on larger, long-term outsourcing contracts. The report will include a discussion of the next milestone achievement anticipated by management to contribute to the ongoing campaign to align share price performance with fundamental financial performance. The Webcast is scheduled to be available on the Company's website www.chinacrescent.com upon release.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060