China Crescent Enterprises, Inc. 2010 Strategy Kickoff Continues This Week in Singapore With Over $100 Million in Potential Contracts Earmarked So Far

DALLAS, TX--(Marketwire - January 25, 2010) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced the senior management 2010 strategy kickoff in Shanghai announced last week continues this week in Singapore.

"The strategy kickoff started in Shanghai last week has yielded better than expected results," said CEO Paul Danner. "Our theater manager, Dr. James Jiang has done an excellent job in preparing China Crescent for exceptional growth. We have reviewed over $100 million in potential contracts so far. I commend Dr. Jiang for his exceptional efforts."

Management plans to conduct a review of the strategy kickoff in a Webcast next week. Details regarding the Webcast will be released later this week.

China Crescent is a systems integration service provider in China that markets technology outsourcing services that include the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. China Crescent reported over $40 million in annual revenue in both 2007 and 2008, and recently reported $30 million in revenue through the first nine months of the year ending September 30, 2009, with record net income of $1.8 million.

2010 Virtual Town Hall Available Online

China Crescent released the Company's 2010 Virtual Town Hall last Friday, January 22, 2010. In the Town Hall videocast presentation, China Crescent CEO Paul K. Danner provides a review of the Company's 2009 performance and successful launch of its Outsourcing Services including two substantial, long-term contracts. Additionally, the presentation provides an overview of recently announced plans to expand into new business lines, the acquisition of a China Radio Technology Ltd subsidiary and the strategy to reach $100 million in 2010 revenue. A link to China Crescent's Virtual Town Hall is available on the Company's corporate website, www.chinacrescent.com.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060