China Crescent Enterprises, Inc. Announces Shanghai 2010 Strategy Kick-Off With Former Dallas Federal Reserve Chairman Ret. Major General Robinson's Upcoming Addition to Board

DALLAS, TX--(Marketwire - January 14, 2010) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced a 2010 strategy kick-off scheduled next week in Shanghai after yesterday announcing that Former Dallas Federal Reserve Chairman, Retired Major General Hugh Robinson, plans to join the China Crescent Board of Directors effective February 1, 2010. The 2010 strategy includes a previously announced comprehensive management restructuring and reconstitution of the board of directors initiated with General Robinson's addition. Further details regarding the Company's plans for 2010 being rolled out in Shanghai next week will be released in the Company's upcoming Virtual Town Hall scheduled for January 22, 2010.

The Virtual Town Hall is scheduled to be made available online to interested viewers on their own schedule and from their own location.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent Enterprises, Inc. reported over $40 million in profitable revenue in 2008. The Company is a technology leader in the rapidly developing Chinese market specializing today in software engineering, high quality software development and digital multimedia outsourcing services delivered to customers globally. At the same time, the firm is a systems integrator and value added reseller of major global hardware brands in the Chinese domestic market.

Headquartered in Dallas with operations in Shanghai and Beijing, China Crescent bridges the gap between Western and Eastern business cultures to assist Western clients in realizing the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists Western clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

Contact Information: Contact: China Crescent Enterprises, Inc. ir@chinacrescent.com 214-722-3060