SOURCE: China Crescent Enterprises, Inc.

China Crescent Enterprises, Inc.

February 23, 2010 08:30 ET

China Crescent Enterprises, Inc. Anticipates Potential Price per Share Increase in Reaction to Analyst Report Coverage of Majority Shareholder and 'Buy' Rating

DALLAS, TX--(Marketwire - February 23, 2010) - China Crescent Enterprises, Inc. (OTCBB: CCTR) today announced a potential price per share (PPS) increase in reaction to an independent analyst report on the Company's majority shareholder with a 'buy' rating and target PPS recommendation nearly fifty times higher than the current PPS. China Crescent's majority shareholder owns and operates additional systems integration businesses, similar to China Crescent, in other emerging economic markets around the world. The independent analyst valued the majority shareholder on a discounted cash flow basis and in comparison to similar companies. Based on an equally weighted compilation of the various valuation methods, the analyst concluded that the PPS of the majority shareholder was substantially undervalued.

"China Crescent contributes almost half of the revenue consolidated into the revenue of its majority shareholder," said Philip Verges, founder and board member of China Crescent and chairman of the majority shareholder. "China Crescent realized record net income through the first three quarters of 2009 and I anticipate China Crescent will report record net income for all of 2009 in its upcoming annual report. Similar to the price per share performance of its majority shareholder, it is my opinion that the price per share for the common stock of China Crescent is undervalued in comparison to the Company's fundamental financial performance. An independent analyst report on the majority shareholder that takes into consideration the operations of China Crescent most likely indicates that the price per share of both China Crescent and its majority shareholder do not reflect either company's underlying fundamental financial values."

China Crescent is scheduled to conduct a Webcast this Friday, February 26th to review the Company's updated strategy to increase revenue and profits featuring an expansion into India. The Friday Webcast is also meant to provide a review of China Crescent's PPS performance in relation to the recent analyst report coverage on the majority shareholder.

A link to the Webcast will be made available on the Company's website www.chinacrescent.com and emailed to the corporate email database upon release Friday.

If you would like a copy of the Analyst Report mentioned above, please email ir@chinacrescent.com.

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About China Crescent Enterprises, Inc. (www.chinacrescent.com)

China Crescent is a systems integration service provider that markets technology outsourcing services in China including the sale and service of brand name technologies such as Microsoft, Oracle, Cisco, IBM, HP and Dell. Following a recent strategic acquisition, the Company has expanded its business line to include original design manufacturing (ODM). China Crescent reported over $40 million in profitable revenue in 2008. The Company has reported record profits through the first 9 months of 2009 and anticipates reporting record profit in the 2009 annual report. Management has set a goal of reaching $100 million in revenue in 2010.

Headquartered in Dallas with operations in Shanghai, Shenzhen, Dalian and Beijing, China Crescent bridges the gap between global business cultures to assist clients worldwide realize the advantages of the high quality, low cost technology products and services available from China. China Crescent also assists clients in localizing products and services to realize the tremendous growth potential available by expanding into the Chinese Market.

"SAFE HARBOR STATEMENT" UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

This press release contains forward-looking statements that involve risks and uncertainties. The statements in this release are forward-looking statements that are made pursuant to safe harbor provision of the Private Securities Litigation Reform Act of 1995. Actual results, events and performance could vary materially from those contemplated by these forward-looking statements. These statements involve known and unknown risks and uncertainties, which may cause China Crescent's actual results in future periods to differ materially from results expressed or implied by forward-looking statements. These risks and uncertainties include, among other things, product demand and market competition. You should independently investigate and fully understand all risks before making investment decisions.

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