SOURCE: Phunware, Inc.

Phunware, Inc.

June 20, 2013 08:00 ET

China Glaze Nail Lacquer Sees Shiny Return With iOS Mobile Application by Phunware

Mobile as a Service Platform Engages and Analyzes Mobile Audience; Guides Consumers to Local Salons for Purchasing

AUSTIN, TX--(Marketwired - Jun 20, 2013) - Mobile cloud provider Phunware has been selected by nail lacquer industry leader China Glaze® to deliver consumers a personalized experience with a China Glaze iOS application. Phunware's Mobile as a Service (MaaS) platform, designed to let brands engage, manage and monetize users, lets consumers interact with the beauty brand and match nail polish colors to any outfit, while driving consumers into local salons to purchase China Glaze products. In its first week, the China Glaze application was downloaded more than 30,000 times.

Designed and developed by Phunware, the application leads the fashion-focused technology trend with a "Match A Colour" feature, which enables users to take a photo of anything they desire -- such as an outfit -- from an iPhone®, iPad® or iPod® touch, and browse shade and texture polish options to match. A "Try It On" feature puts users in a digital fitting room, where they can virtually test polish colors on varying nail lengths and skin tone.

"Mobile is an important part of our 2013 strategy and we wanted a mobile application that was more than just a catalog of our more than 300 nail polish colors," said Kristen Spaun, Director of Digital Marketing at American International Industries, the parent company of China Glaze. "It was imperative to offer consumers an experience that would keep them coming back for more. Phunware understood this vision and produced a robust application that perfectly tells our story. We look forward to bringing Android users this same experience and expanding the application's capability in the coming months."

The China Glaze application leverages several of Phunware's 12 modules, which provide any brand with everything it needs to succeed on mobile.

  • Social Media - drives awareness by letting users share thoughts on social channels about the nail polish colors and textures they like, or that they have found a location within the application that sells the hue they want
     
  • Pocket Share Analytics - determines which application features resonate best with users; if consumers spend more time picking colors than watching videos, China Glaze can invest more into its 'Match a Colour' feature than video production. Such granular insight will assist China Glaze in developing its Android version planned for later this year

"The China Glaze fan base includes passionate consumers and beauty shops, and it was this community that really drove the vision. We had to ensure the application would engage China Glaze's direct customers -- the salons -- but also their customers, through innovative content and functionality," said Alan Knitowski, chief executive officer at Phunware. "The Phunware platform has the ability to assist brands, such as China Glaze, with multiple areas of focus. Our ability to work with customers through all stages, whether it's counsel, development, content creation or mobile ads, puts us in a category of our own."

Phunware's MaaS platform empowers brands to easily deploy integrated, application-specific components, including advertising, content management, alerts and notifications, location-based services, loyalty and rewards and analytics. For more information, visit http://www.phunware.com.

The China Glaze Application is available for free download from the App Store on iPhone, iPad or iPod touch or at www.AppStore.com

China Glaze is a division of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It's So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody's, and Youthair. For more information, visit our website: www.aiibeauty.com.

About Phunware
Phunware is the global pioneer of Mobile as a Service (MaaS) -- the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category defining experiences that have challenged the outer limits of the most advanced mobile devices for the world's most respected brands. Phunware is headquartered in Austin, TX, with offices in Santa Ana, CA, Irvine, CA, San Diego, CA and Rockville, MD.

For more information, visit Phunware at www.phunware.com or follow us on Twitter at @Phunware.