SOURCE: Radiant Insights, Inc.

Radiant Insights, Inc.

May 16, 2016 04:48 ET

China Laundry Care Products Market Growth and Trends Report: Radiant Insights, Inc.

SAN FRANCISCO, CA--(Marketwired - May 16, 2016) - The China laundry market has shown a CAGR of over 40% since 2009. Dry-cleaning outlets have increased to 250,000 at the last count. Laundry care products have applications in universities, factories, police detachments, hotels and hospitals, nursing homes, fire brigades, prison services, and traffic police detachments.

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The Chinese government is taking initiatives to reduce its carbon footprint as well as reduce the smog in its cities caused by industries. This has created a separate niche for energy saving dryers, centralized laundry systems, water re-claimers, green solvents, and advanced dry-cleaning machines.

The China laundry care products market is projected to attain a market value of almost USD 53 billion by 2015. Online e-commerce portals are a popular outlet for the industry after hypermarkets and supermarkets. Laundry care products include laundry powder, laundry aids, softener, collar cleaner, silk & woolen detergent, dry cleaner detergent, and soaps.

Detergent is the most on-demand product of the market as of 2015. Handmade soaps are in-demand in the coastal cities of China due to chemical additives present in foreign manufactured soaps. Toiletries and related items are popular and preferred by women in the age-bracket of 18-29.

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End-users of the China laundry care products market are chain stores, department stores, food stores, drug stores, and prestige outlets. Current trends of the market are targeting chain stores which lower the transportation and manufacturing cost. This move has been executed by Walmart, a big chain retail store, which emphasizes the environmental-friendliness of the product.

New detergents with special fragrances have found favor with the Chinese public. The market can capitalize on this new development as the detergents are reported to be made from natural substances.

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Leading brands in the China laundry care products market include Henkel, DuPont Industrial Biosciences, Procter & Gamble, Unilever, Panrosa Biotechnology Co. Ltd., and Guangzhou Blue Moon Industry Co. Ltd. The laundry care product market is extremely competitive with companies investing in R&D to manufacture eco-friendly products.

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