SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

July 23, 2012 13:15 ET

China Network Television (CNTV) Chooses NeuLion for First Premium HD Streaming Service in China for 2012 Olympics

Live Streaming Delivery of 2012 Olympics on Multiple Devices in China

PLAINVIEW, NY--(Marketwire - Jul 23, 2012) - NeuLion, Inc. (TSX: NLN), the leading Internet video technology provider for delivering live and on-demand content to any Internet-enabled device, and China Network Television (CNTV), a new media agency of CCTV, today announced the first ever launch of a new premium HD streaming service in China for the 2012 Olympics. As the official Internet/mobile platform distribution entity of the 2012 London Olympics, CNTV has the exclusive new media distribution rights in Mainland China and the territory of Macao.

By leveraging NeuLion's TVE (Television Everywhere) technology and Video Platform infrastructure inside of China, CNTV and NeuLion will deliver over 5,600 hours of live HD Olympic coverage, including a 24/7 live channel from CCTV and daily live event coverage of nine Olympic sports, to Chinese consumers on their PC and mobile devices. 

CNTV will distribute and broadcast the Olympic Games via its brand new service "5+" and will be the only media in the world which covers all 5,600 hours of events for this Olympic Games. CNTV 5+ VIP is China's first sports media platform that integrates the content of the number one Chinese sports TV platform, CCTV5, with exclusive distribution rights for 80% of the new media intellectual property resources that cover the top sporting events.

CNTV 5+ VIP will offer Chinese consumers a new premium, interactive, high quality service for the 2012 Olympics, at a time when Chinese consumers are looking for better quality on the Internet. The first ever premium service in China for the Olympics will offer Olympic fans a one-of-kind digital experience that will include:

  • Real Time live event and linear channel broadcasts
  • Enhanced DVR and Playback controls
  • "In Game Highlights" and stats delivered instantly to consumers
  • Premium HD access on PC and mobile devices

"The 2012 Olympic Games will be the first real digital Olympic Games and will be a new milestone for digital media to participate in the World's largest gathering," said WenBin Wang, General Manager of CNTV. "The development of new technology and the evolution of media platforms make the London Olympics a great new media venue. We're committed to providing our CNTV viewers and Olympic fans with the most engaging and interactive Olympics experience possible with CNTV 5+ VIP. Our partnership with NeuLion helps us create a leading digital experience for our viewers. The interest in the Olympics here in China is big and our audience will be very excited by the first premium HD digital service CNTV and NeuLion have created for our Olympics fans." 

China's consumer market, forecasted to become the second largest in the world by 2015, continues to grow at a rapid rate. Both Chinese and foreign companies are exploring new ways to keep up as the market evolves. CNTV and NeuLion have positioned the CNTV 5+ VIP premium service to take advantage of the expanding Chinese marketplace. 

"We're thrilled by the opportunity to showcase our best of breed technology in China. The sheer size and potential to expand new digital services in China is enormous. We are fortunate to have such a great partnership with CNTV and we are excited about our new premium HD service for the Olympics," said Nancy Li, CEO of NeuLion. "Our technology and video infrastructure in China represents a strong foundation for other content owners interested in leveraging the opportunities here in China."

For more information on the service, visit http://www.neulion.com/cntv/.

About NeuLion
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY with offices in Beijing and Shanghai. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our continued relationships with our content partners; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.