SOURCE: Technomic Asia

February 21, 2007 14:10 ET

"China Ready Company" Book Excerpt Highlights Real-World China Strategy Case Study

Book Chapter Available as Free Audio Podcast

CHICAGO, IL -- (MARKET WIRE) -- February 21, 2007 -- Steven Ganster and Kent Kedl, authors of the business strategy book "The China Ready Company," have posted an audio recording of a chapter of their book online, as a special installment of their China Business Podcast series. The chapter discusses a real-world case study of ABC Company's planning for China. ABC Company is an anonymous representation of an actual client of Technomic Asia, the strategy consulting firm headed by Ganster and Kedl.

"The China Ready Company" book helps business leaders analyze their strategic and organizational preparedness to do business in or with China. The case study featured in the podcast looks closely at ABC Company's experience with the China Readiness Assessment, a tool Technomic Asia has developed to help guide strategy development for its clients and that also provides the foundation for the book.

"The China Readiness Assessment is a way to scratch the surface and evaluate whether a company is ready to make the move to China," said Ganster, Technomic Asia's managing director. "We explore a company's strengths and weaknesses, and then dig deeper into the next steps that company should take with regard to a China strategy."

Relevant charts and images from "The China Ready Company" are posted along with the audio file at The China Business Podcast series can be found at Visitors can download each podcast individually or subscribe to automatically receive each new podcast as they are posted. More information about the book and the China Readiness Assessment is at

About Technomic Asia

Technomic Asia is a strategic consultancy with more than 20 years of experience helping clients plan and execute Asian growth strategies. Technomic Asia assists companies in entering the Asian market or in expanding their business by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success. Technomic Asia's Steven Ganster and Kent Kedl are co-authors of "The China Ready Company," a book that details the formation of a successful China strategy. ( (

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