SOURCE: Technomic Asia

May 03, 2007 10:38 ET

China Strategy Consultant Steve Ganster Discusses Boosting Exports to China

Webinar Hosted by National Association of Manufacturers and U.S. Dept. of Commerce

CHICAGO, IL -- (MARKET WIRE) -- May 3, 2007 -- The U.S. Department of Commerce and the National Association of Manufacturers are hosting a webinar on "How to Boost Exports to China: Manufacturers' Success Stories" today. The session is intended for companies already doing business in China that are looking to take the business to the next level.

Steven Ganster, managing director of China strategy consulting firm Technomic Asia and author of the business strategy book "The China Ready Company," will lead the webinar. He will provide tips on how to identify the best opportunities for growing sales in China. Ganster has developed China business strategies for many large multinational companies as well as small and mid-sized firms across a range of industries such as automotive, medical, consumer products, technology and other industries.

In addition to real-world insight and advice from Ganster, the webinar will feature the first-hand experiences of Pat O'Keefe, an executive with Eclipse Combustion, a Midwestern manufacturer that is thriving in China. The discussion will cover:

--  Identifying your target market: finding new opportunities as a small
--  Understanding the route to market: value chain and market entry
--  Working with a Chinese distributor: how to find, evaluate and motivate
--  Leveraging local investment as part of your global export game plan
--  Doing China right: hard-learned lessons from a Midwest manufacturer
"How to Boost Exports to China: Manufacturers' Success Stories" will take place 11 a.m. to 12:15 p.m. Eastern Time on Thursday, May 3. Registration fee is $25. See "Upcoming Events" at for more information and register. More on Technomic Asia's China strategy consulting can be found at The firm also has a podcast that covers China business issues, which is available for free at

About Technomic Asia

Technomic Asia is a strategic consultancy with more than 20 years of experience helping clients plan and execute Asian growth strategies. Technomic Asia assists companies in entering the Asian market or in expanding their business by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success. Technomic Asia's Steven Ganster and Kent Kedl are co-authors of "The China Ready Company," a book that details the formation of a successful China strategy. ( (

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