August 23, 2011 09:00 ET

Chinachip Adds High Performance IC and SoC Design Expertise to the Power Architecture® Ecosystem

Chinachip to Debut Innovative Solutions at ASIA Power Architecture® Conference, September 1 in Shenzhen, China

PISCATAWAY, NJ--(Marketwire - Aug 23, 2011) -, the organization that promotes and develops standards for Power Architecture® technology, today announced its newest member, Chinachip, a leader in IC and SoC devices with internet connectivity capability for the consumer electronics market. Already actively developing with Power Architecture technology, Chinachip will announce its latest Power Architecture-based family of SoCs for cloud devices at the 2011 ASIA Power Architecture® conference, a one day, executive conference to be held in Shenzhen, China, September 1, 2011.

" continues to attract market leaders like Chinachip that are leveraging Power Architecture technology to develop reliable, sophisticated IC and SoC solutions that address the next generation requirements of the consumer electronics markets," said Elmer Corbin, member, Board of Directors for "We are delighted to have Chinachip joining the community."

Chinachip specializes in the development of high-performance, low power, highly integrated portable multimedia and personal computer SoC solutions for consumer electronics applications. The company's products are widely used in handheld games, books, multimedia players, and highly-integrated personal computers. Leveraging the latest technologies, the company provides some of the industry's highest performance solutions at the most competitive prices.

"Power Architecture technology plays an important part in our technology development as we continue to increase performance to meet the rapidly changing demands of the consumer market," said Mr. Jiwu Li, CEO, Chinachip. "By actively participating in, we will have direct access to customers through events like the upcoming ASIA Power Architecture® conference and opportunities to collaboratively drive new standards in innovation with the industry's most renowned experts."

In response to the explosive demand for Power Architecture technology throughout Asia,'s™ ASIA PAC will herald the 20th anniversary of Power Architecture technology and disclose future vision and application of the technology.

ASIA Power Architecture® conference at-a-glance:

September 1, 2011

9:00 a.m. - 6:00 p.m.

Sheraton Shenzhen Futian Hotel

Attendance is complimentary. For registration information, visit


Celebrating 20 years of leadership, Power Architecture technology is behind millions of innovative products, including the world's fastest supercomputers, leading video game consoles, and electronic systems in most of today's car models. Every phone call, email and Web page touches hundreds of Power Architecture systems. The open community, formed in 2005, is the organization driving collaborative innovation around Power Architecture technology.'s mission is to optimize interoperability, accelerate innovation and drive increased adoption of this leading processor architecture. For more details, visit

The Power Architecture and word marks and the Power and logos and related marks are trademarks and service marks licensed by All other product or service names are the property of their respective owners. (C) 2011.

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