WASHINGTON, DC--(Marketwired - May 6, 2014) - In a new book, China Goes West: Everything You Need to Know About Chinese Companies Going Global, Frontier Strategy Group's Joel Backaler advises American business executives about the motivations behind Chinese firms' international expansion plans, and how they can best respond to new global competition from Chinese firms.
The book, released on Amazon.com today, provides a first-of-its kind analysis into the trend of Chinese companies going global, with a particular focus on the impact these firms will have on advanced economies including the United States and the European Union. It is full of compelling anecdotes about Chinese companies that have successfully invested in faltering American businesses and saved American jobs, and it explores why others have failed. It answers tough questions about national security and regulatory concerns, and offers advice for businesses on both sides of the equation.
Joel Backaler, author of China Goes West, has researched Chinese companies for the better part of a decade and received unprecedented access to executives, government officials and decision makers in China and around the world.
According to Backaler, he wrote the book because, "I felt the vast majority of attention Chinese companies entering international markets received was overly negative. While there are undoubtedly very real risks associated with Chinese investment in the West, there are also tremendous benefits. I wrote China Goes West to provide a more balanced view of what we should consider when analyzing the impact of this trend."
Backaler is a director at Frontier Strategy Group, a leading information services and advisory partner to senior executives in emerging markets.
"There are seemingly countless books about how American businesses can succeed in China. However, virtually none look at the next chapter of China business -- what happens when Chinese companies compete with established American companies in China and around the world? This is why Backaler's book is so important," remarked Richard Leggett, Chief Executive Officer of Frontier Strategy Group.
China Goes West: Everything You Need to Know About Chinese Companies Going Global is published by Palgrave Macmillan and is available on Amazon today.
About Frontier Strategy Group
Frontier Strategy Group is a leading information and advisory partner to senior executives responsible for emerging markets. Over 2,000 senior executives work with FSG for ongoing access to emerging market analytics, research, and our expert advisory community. FSG is headquartered in Washington D.C. with regional offices in Singapore, London, and Miami. For more information, visit http://frontierstrategygroup.com/