SOURCE: The Bedford Report

The Bedford Report

July 07, 2011 08:16 ET

Chinese Internet Firms Turn to Social Networks to Boost Profits

The Bedford Report Provides Equity Research on Dangdang and Renren

NEW YORK, NY--(Marketwire - Jul 7, 2011) - According to the China Internet Network Information Center, China has the world's biggest population of internet users with more than 400 million, while a recent study from the consultancy McKinsey & Co predicted the Chinese internet population will grow to 750 million in 2015. With strict government policies minimizing competitive threats, several Chinese internet companies are posting significant revenue surges in this growth sector. The Bedford Report examines the outlook for companies in China's Internet Sector and provides investment research on E-Commerce China Dangdang, Inc. (NYSE: DANG) and Renren, Inc. (NYSE: RENN). Access to the full company reports can be found at:

Morgan Stanley analyst Richard Ji argues there is ample upside to social networking services (SNS) is China as social networks have only reached about half the Chinese online population, versus more than 70% in the US.

With popular social networking sites such as Facebook and Twitter blocked in the People's Republic of China, several Chinese tech firms have turned to social media. Considered to be "the Amazon of China" Dangdang says that it closely cooperates with social networking media such as micro-blogs and social networking sites. By encouraging customers to share their shopping experiences or write product reviews in their personal pages, Dangdang says it is receiving "increased traffic from these social platforms."

The Bedford Report releases stock research on the Chinese Internet Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Often called the Facebook of China, Renren operates the leading real-name social networking internet platform in China. It enables users to connect and communicate with each other, share information and user generated content, play online games, listen to music, shop for deals and enjoy a wide range of other features and services.

"Renren is the most trafficked real-name SNS platform in China," writes Morgan Stanley's Richard Ji, "with 122mn activated accounts and over half of the SNS user market in China, yet only a quarter of China's online users have Renren accounts."

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