Energy Bridge Magazine

Energy Bridge Magazine

January 13, 2011 10:00 ET

Chinese-Language Energy Periodical Bridges Oil & Gas Industry to Asian Markets

CALGARY, ALBERTA--(Marketwire - Jan. 13, 2011) - The Canadian oilpatch will find a new voice in the burgeoning East Asian market with the February launch of Energy Bridge – a Chinese-language oil & gas quarterly from Calgary-based publisher Zephyrus Corp.

"Energy Bridge is the inevitable product of the globalizing Canadian energy sector," says founder Sebastian Gault and erstwhile editor of Alberta Oil. "The oil & gas sector needs a dedicated communication bridge to China just as much as the world's second largest economy needs a clear window on to this $100 billion per year industry."

The investment magazine's advisory board includes energy industry luminaries from both sides of the Pacific with the likes of ARC Financial Corporation's chief energy economist Peter Tertzakian and Boqiang Lin, architect of the national energy strategy for China's twelfth Five-Year Plan.

"Energy demand growth in the United States pales in comparison to what is now playing out in China," research director Xu Tang points out. "Canada's economy operates under the principle that capital ultimately flows in from those jurisdictions that are consuming its resources – which certainly spells a bright future for China-Canada trade and bilateral investment."

"Energy involves a great complex of interlacing businesses," says Gault, a Chinese Studies PhD. "Trade with China is not only going to increase in terms of hydrocarbon exports, M&A activity and financial services. Other areas are also taking off. Think of transpacific business travel, oilfield services and technology exchanges."

420 million Internet users make China the ultimate market for web-based readership and advertising. "As an investment magazine for institutional investors and petroleum executives within a huge region, a print-true PDF format serves as our content delivery workhorse," explains Gault. "But our highly educated reader demographic includes the early adopters of e-reading devices, so an ePub version was also a must. Technical innovativeness must match the thought leadership in editorial."

In addition to in-depth features and regular columns, the editorial breaks up into departments relating to investing, M&A activity, regulatory-judicial issues, technology developments and financial/operational analysis. Each issue is themed. The focus of the 2011 winter issue is the Canadian junior oil & gas sector. "As China's institutional investment and energy communities grow more diverse and sophisticated, the long term trend involves their interest turning from just the 'mega' to the 'micro' investment," adds Tang. "Energy Bridge assembles the valuation tools for assessing Canada's distinct business environment."

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    Reghan Ottenson
    Energy Bridge Magazine
    Sebastian Gault
    Energy Bridge Magazine
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