SOURCE: Chip Estimate

January 28, 2008 15:09 ET

Chip Estimate's Adam Traidman Addresses Lowering Chip Design Costs, Company Exhibits and Demonstrates Chip Planning Software at DesignCon

SANTA CLARA, CA--(Marketwire - January 28, 2008) -


Adam Traidman, President & CEO of Chip Estimate, will moderate the DesignCon 2008 panel on "Managing Unit Costs: Methodologies and Processes to Lower Overall Chip Costs" with executive panelists from ARM, Chartered Semiconductor, Hewlett Packard, and Virage Logic. Mr. Traidman will also deliver an invited presentation in the Global Semiconductor Alliance's (GSA) tutorial session on "Tools for Reducing the Hidden Costs in the IP Supply Ecosystem."

Chip Estimate's exhibit at DesignCon 2008 will offer demonstrations of the™ portal, IP Concierge™ semiconductor IP locator service, and the latest versions of the InCyte™ chip planning system. As a finalist for the 2008 DesignVision award in the Semiconductors and ICs category, the portal and the IP Concierge service have been recognized for their combined contribution to the global semiconductor industry.


GSA Tutorial: Monday, February 4th, 2008, 9:00 am-12:00 pm

Business Forum Panel: Tuesday, February 5th, 8:30am-10am

Exhibit: February 4th and 5th, 12:30pm-6:30pm, Booth 425, Santa Clara Convention Center, Santa Clara, California


For more information about DesignCon, please visit

For more information about the Chip Estimate panel and participants, please visit

For more information about GSA at DesignCon, please visit

About Chip Estimate's Products and Services provides comprehensive chip planning solutions to the electronics community. The portal contains an extensive online semiconductor Intellectual Property (IP) catalog of over 6,000 components from over 190 IP suppliers worldwide and the software and services required to accurately plan future semiconductor devices.

As part of the chip planning solutions offered at, the InCyte chip estimation system can be downloaded to explore IP of interest in a full chip context and accurately estimate chip size, power, leakage and cost. Over 15,000 users have performed over 55,000 chip estimations using the system.

The IP Concierge service at is a centralized way for users to connect with Chip Estimate's extensive ecosystem of leading IP suppliers with just one simple request. IP Concierge was developed to meet the needs of chip design teams seeking information about IP that can be customized or is currently under development. This is a free service to registered users.

About Chip Estimate Corporation

Chip Estimate Corporation delivers integrated chip planning solutions, including the InCyte chip estimation systems in which IP and manufacturing process models are integrated for accurate chip estimation. Since the 2005 launch of, over 15,000 users have performed over 55,000 chip estimations with InCyte. Chip Estimate partners with leading IP vendors and semiconductor manufacturers who share the mission of early and accurate chip planning for our mutual customers' design success. For more information, please visit

InCyte, IP Concierge and are registered trademarks of Chip Estimate Corporation. Chip Estimate Corporation acknowledges trademarks or registered trademarks of other organizations for their respective products and services.

Contact Information

  • Press Contact:
    Georgia Marszalek
    ValleyPR for Chip Estimate Corp.
    +1 650 345 7477
    Email Contact