SOURCE: SmartMetric, Inc.

SmartMetric, Inc.

November 14, 2014 11:53 ET

A Chip on Your Credit Card Is Coming to Your Card in Your Wallet - SmartMetric Makes Chip Credit and Debit Cards Even Safer Using Its In-Card Biometric Identification

NEW YORK, NY--(Marketwired - Nov 14, 2014) - SmartMetric, Inc. (OTCQB: SMME) It is estimated that by the end of 2015 70% of payment cards in the United States will have a chip on them. The chip is called an EMV chip that takes the card user's information that is stored on the card's magnetic strip. In countries that have adopted chips on cards they have seen a drop of approximately 50% in card fraud rates. However this little chip hasn't eradicated fraud with fraudsters finding ways around the chip defenses. So SmartMetric has spent a great deal of time and investment on creating a better defense for the chip card. Using biometrics SmartMetric has created a miniature fingerprint scanner that is embedded inside the credit and debit card. According to SmartMetric's President & CEO Chaya Hendrick, using biometrics to authenticate the card user takes credit card security to a whole new level providing greater payments safety for banks and consumers alike. 

About SmartMetric, Inc. SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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    SmartMetric, Inc.
    Office: 702-990-3687
    Email: ceo@smartmetric.com