SOURCE: Chirpify

Chirpify

August 16, 2016 12:00 ET

Chirpify First to Provide Holistic Social Loyalty Platform with the Addition of Reply Rewards

Brands Can Now Surprise and Delight, Respond in User's Native Language, and Facilitate Moderation to Grow Social Loyalty

PORTLAND, OR --(Marketwired - August 16, 2016) - Chirpify, a provider of conversational conversion and social media loyalty solutions, today announced the addition of Reply Rewards, a new component to its platform that allows brands to surprise and delight social consumers by listening for specific topics or brand sentiment and proactively rewarding them for the behavior. It is joined by Chirpify Moderation and Language Translation, two new features that help brands deepen customer connections in social media. These new features combine to provide a holistic solution for engaging and rewarding social customers, helping brands drive deeper engagement, acquire valuable data, and increase spend.

"Through travel, Marriott Rewards members pursue their passions sharing their experiences via social media along the way. With Chirpify's Reply Rewards platform we're able to surprise and delight our members at scale, while personally recognizing and interacting with them in real-time. This furthers our belief that loyalty is a two-way street. Plus, the platform gives members another easy way to earn Marriott Rewards points, keeping them engaged with the program in between stays," said Amanda Moore, Senior Director, Social and Digital Marketing Loyalty at Marriott International.

Addressing the Entire Social Loyalty Spectrum
With the addition of Chirpify Reply Rewards, Chirpify Moderation and language translation, Chirpify now addresses the entire social loyalty spectrum with the ability to listen, apply rules from its rules engine, and reply with moderation or automation in the user's tongue of choice. Chirpify users are able to convert and reward, and capture important data and analytics to complete and enforce the arc of social loyalty.

  • Chirpify Reply Rewards -- Surprise and delight is a key component of many loyalty programs and with Chirpify Reply Rewards, brands can now apply this practice in social channels. Specifically, Chirpify Reply Rewards listens on social networks for defined topics of interest to the brand and/or brand sentiment, giving marketers the opportunity to proactively interact with people with moderated messages designed to surprise and delight.

    Chirpify allows brand moderators to look up an individual's history with the brand, helping them craft an appropriate, tailored message. In addition, Chirpify offers integration with brand CRM or loyalty member database solutions to give moderators even greater depth of information. With this data in hand, moderators can deliver a different reward to different consumers, whether it's points or engagement rewards, based on the individual's member criteria. Further, Chirpify enables brands to surprise and delight people who aren't existing loyalty program members, saving the reward for them until such time they join the program and claim their reward.
  • Chirpify Moderation -- This new feature allows brands to review and filter social media posts using criteria that would qualify, or disqualify, someone for a reward. With Chirpify Moderation, brands can moderate any social trigger or conversation, such as hashtags, photos, topics, sharing and more, and filter the resultant queue for number of followers greater or less than a specified amount, post language, default profile picture and more. Brands can apply bulk or individual approvals or rejections to the filtered queue. Chirpify Moderation also provides a quick link to an individual user's twitter profile.

    Chirpify Moderation allows brands to increase social efficiency and effectiveness by uniting automated listening for triggers while giving moderators the ability to manually review posts and user generated content for fit before determining their qualification for a reward.
  • Language Translation -- Chirpify now also offers the ability to have automated social responses be in the consumer's native language. For example, if a customer were to post in Spanish, Chinese, French, or any other language, Chirpify would recognize the language of the post and the customer would automatically receive a pre-scripted reply in that language. This feature is available for Chirpify's automation engine that listens for specific, pre-determined social triggers and automatically responds and rewards at scale based on smart rules.

"These new features give brands the ability to combine a spectrum of approaches to social loyalty, and the flexibility to run campaigns that automate engagement and conversion at scale, or moderate interactions, providing more brand control and personalized engagement," said Chris Teso, CEO at Chirpify. "Consumers are increasingly savvy and more demanding of brands. With the combination of automation, moderation, and surprise and delight that can be dialed to any organization's unique needs, we give marketers the ability to grow engagement, loyalty and spend among even the most demanding of customers."

About Chirpify
Chirpify is a provider of conversational conversion and social media loyalty solutions that enable brands like Marriott, Dunkin' Donuts, and Columbia Sportswear to drive deeper customer engagement, acquire valuable data, and grow customer spend. Chirpify enables brands to modernize "spend and get" based loyalty programs, and activate brand campaigns, enabling their customers to use social media and messaging apps as a remote control for marketing conversion. Retail, hospitality, financial services and CPG organizations rely on Chirpify to amplify their cross-channel marketing campaigns, convert customers, and grow customer lifetime value. Chirpify is based in Portland, Oregon and can be found at www.chirpify.com.

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