SOURCE: Chirpify

Chirpify

September 19, 2013 07:00 ET

Chirpify Launches the Next Evolution of Hashtags; #Actiontags

Converts Advertising and Marketing at Live Events, on TV and More on Twitter, Facebook and Instagram; Forever 21, MasterCard and NPR's Live Wire New Customers

PORTLAND, OR--(Marketwired - Sep 19, 2013) - Chirpify, the social conversion platform for multi-channel campaigns, today announced that it has launched #actiontags, the ability to activate hashtags for cross-channel conversion. #Actiontags are the logical evolution of hashtags, making social media the point of conversion for any advertising or marketing campaign.

With #actiontags, people can make a purchase, enter a contest, donate, subscribe to a newsletter or any number of other activities simply by posting a hashtag on Twitter, Facebook or Instagram. This can be accomplished from any channel like live events, TV shows, social campaigns or other venues. Chirpify also announced that Forever 21, MasterCard and NPR's Live Wire are leveraging its platform to activate their cross-channel campaigns.

"In 1995 using an actual URL in advertisements was commonplace. In 2010 that evolved to Twitter and Facebook brand pages. Today, hashtags are the new URL," said Chirpify CEO Chris Teso. "The opportunity is leveraging those hashtags in what we call 'real-world' settings with second screen devices. For example, a recent study1 claims about half of all smatphone and tablet owners use their device while they're watching TV. Chirpify's #actiontags connect the dots -- in this case between TV ads and mobile devices."

#Actiontags provide advertisers and marketers with new opportunities to engage and monetize their customers -- regardless of device or channel. By combining social conversion with multi-channel marketing, #actiontags offer an integrated approach to advertising and direct marketing. Chirpify will be demonstrating #actiontags during Advertising Week at The Times Center in New York City on September 26.

How #Actiontags Work
Chirpify's clients define and advertise #actiontags (e.g. #buy, #donate, #subscribe, #vote) coupled with a #campaigntag (typically clients have already defined this for their campaigns about what is being sold, fundraised, subscribed to, voted on, etc.). Then consumers respond by posting the #actiontag and #campaigntag to social media to transact. For example, a business running a campaign for #NewRedShoes on TV could display an ad with instructions to post "#Buy #NewRedShoes" to purchase. From there, the consumer would simply need to tweet, or post to Facebook or Instagram "#Buy #NewRedShoes," and Chirpify will process the order. Besides offering a transaction method, Chirpify's #actiontags provide valuable social data about a potential customer to brands.

Since launching in February 2012 with its in-stream social commerce platform, hundreds of brands and merchants have listed more than 10,000 products and offers using Chirpify. The company is adding more than 300 new consumer users every day and touts a 4 percent conversion rate in-stream on social media. Chirpify currently collects data and processes payments via Facebook, Twitter and Instagram, but intends to expand its social conversion platforms to other social media outlets that support hashtags in the future.

About Chirpify
Chirpify allows advertisers and marketers to leverage Twitter, Facebook and Instagram as the point-of-conversion for their campaigns on social media, at live events, on TV and more. Using Chirpify #actiontags -- such as #vote, #enter, #buy and #donate -- consumers can instantly participate and purchase via social posts. Brands and bands like adidas, Green Day, MasterCard, the Portland Trailblazers and SOL Republic have leveraged Chirpify to sell, fundraise and run promotions. Chirpify is based in Portland, Oregon. To learn more about using Chirpify for cross-channel campaigns, visit www.chirpify.com.

1 Nielsen, "Action Figures: How Second Screens are Transforming TV Viewing," June 17, 2013

Contact Information

  • Contact:
    Andrew Goss
    VOXUS PR for Chirpify
    Email Contact
    253.444.5446