SOURCE: Chitika, Inc.

June 20, 2005 08:45 ET

Chitika Introduces eMiniMalls, the Advertising Industry's First Interactive Merchandising Service

eMiniMalls Empowers Web Publishers to Generate Revenue Beyond Banner Advertising

MARLBOROUGH, MA -- (MARKET WIRE) -- June 20, 2005 -- Chitika (www.chitika.com), a leading provider of contextual advertising solutions, today announced the release of eMiniMalls, the advertising industry's first and only CPC-based intelligent and interactive product merchandising service. eMiniMalls presents Web publishers with an alternative to static Web banner ads by delivering a service that combines online product merchandising, a dynamic recommendation engine and robust comparative shopping information into one solution that provides a more intelligent and rewarding experience to site visitors.

"Online spending is soaring once again, yet web publishers who depend on ad revenue for survival are not benefiting due to ineffective and outdated ad units such as banner ads," said Venkat Kolluri, chief executive officer and co-founder of Chitika. "eMiniMalls replaces these static ads with a powerful, relevant and customized shopping experience that connects consumers with items catered to their interests and publishers with a valuable revenue stream."

"We continue to explore ways to further enrich the online experience of our members," said David Coppins, Vice President, On-Line Mall of Upromise®, the country's largest non-governmental service helping families save for college. "eMiniMalls shows great potential in achieving this goal through its powerful interactive product merchandising service and we expect it will complement our mission of helping families save for a college education."

In addition to the revenue opportunities generated from its comprehensive merchandising engine, eMiniMalls offers a more informative window shopping experience in which users can browse and learn about products that are dynamically targeted to the content of the site and their interests in particular -- all without having to leave the site. The eMiniMalls dynamic merchandising service includes:

--  Targeted product merchandising: Brings products related to site
    content to the visitor
--  Product promotion: Promotes targeted products, not merchants, to the
    visitor
--  Product reviews: Feeds into the consumer demand for more informed
    buying decisions
--  Intelligent product recommendations: Extremely targeted based on
    related site content
--  A comparative shopping experience: Visitors click when they know the
    Price is Right
--  Content and behavior-based feedback loop: Intelligently learns what
    products are working best for a particular Web site
    
"Shopping.com is always looking for new and innovative ways to grow its business," said Josh Wetzel, Director of Business Development, Shopping.com, the leading online comparison shopping service. "Chitika's eMiniMalls distinguishes itself by delivering a unique solution that creates a contextual product match for publishers, presenting the product that best suits a user's needs. We believe that eMiniMalls has the opportunity to capture online merchandising the way AdSense did contextual advertising."

For additional information about eMiniMalls please visit, www.chitika.com/eminimalls or send an email to info@chitika.com.

About Chitika

Chitika, Inc. offers unique one-stop-shop contextual advertising and intelligent merchandising services that combine the strengths of over 10 leading Advertising Networks into one -- simplifying ad placement and revenue generation for its clients. Chitika's robust services include: "eMiniMalls" and "RealContext" for web publishers, "ContextAnywhere" for web developers and "BlogContext" for bloggers. With the new eMiniMalls service launched in June 2005, Chitika has introduced the industry's first intelligent and interactive product merchandising service -- providing users with the ability to purchase merchandise when they know that the product and the price is right.

All services are based on the company's patent-pending Content and Behavior-based Targeting (CBeT) technology platform. By leveraging Chitika's services, clients have immediate access to over 500,000 advertisements.

Founded in May 2003, Chitika is headquartered in Marlborough, Massachusetts. For more information, visit www.chitika.com.

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