SOURCE: Experience Art and Design, Inc.

May 21, 2013 10:52 ET

Chiurazzi Foundry of Italy and Geoffrey M. Curley + Associates of the USA to Co-Develop Museum Exhibition, The Lost Wax Method: Preservation of Italian Sculpture

WILSONVILLE, OR--(Marketwired - May 21, 2013) -  Chiurazzi Internazionale S.r.l., an Italian corporation and a wholly-owned subsidiary of Experience Art and Design, Inc., (OTCQB: EXAD) (the "Company"), announces that the Company has engaged Geoffrey M. Curley + Associates to co-develop a traveling exhibition for art, natural history, and science museums throughout North America. The Company expects the Exhibition to be available to museums by January 2015.

The exhibition under development, The Lost Wax Method: Preservation of Italian Sculpture (the "Exhibition"), will showcase lost wax casting and how this method ensures that Italy's sculptural heritage is preserved for future generations. The Company's historic Chiurazzi Foundry of Casoria, Italy, founded in 1870, was granted exclusive access to take moulds from hundreds of the original masterpieces in the greatest museums of Italy and throughout the world beginning in 1890.

The Exhibition will be an interactive and instructional exhibit celebrating the craft and technique of bronze casting, the generations of artisans who replicate them, and the Italian artists who created them. Chiurazzi Internazionale S.r.l. has made available its full archive for the Exhibition, which includes masterworks of Michelangelo and Bernini as well as cast art and artifacts from Pompeii and Herculaneum.

To fully understand the casting processes that have been mastered by generations of artisans, visitors to the Exhibition will physically participate in each step of the bronze casting. Experiences include: how to prepare wax moulds, wax detailing, pouring bronze, welding components to complete the structure, hands-on tooling, and mixing and applying patina (the finish). Technology, science, and art will all be highlighted in this experience. Throughout the Exhibition, visitors will be encouraged to touch the Chiurazzi Foundry casts of Italian masters, offering a unique hands-on experience to appreciate their workmanship, including the tooling, carving, and imperfections of the sculpture.

"The Chiurazzi Foundry represents an important platform to share not only art, but Renaissance and Greco-Roman civilizations and history as well. This Exhibition is consistent with our mission to create exhibits that engage people of all ages to convey important history and culture while delivering compelling experiences," commented Geoffrey Curley, the principal of his namesake company. "This Exhibition will have broad appeal from sculpture aficionados and those educated in art history, to scientists and school-age children."

"Our alliance with Geoffrey M. Curley + Associates is one cornerstone of our new global branding, marketing and sales programs, all of which herald the rebirth of the Chiurazzi Foundry. Geoffrey and his team will focus primarily on exhibits for science museums and natural history museums," stated Gordon Root, President of Experience Art and Design, Inc.

The Company plans to later cultivate additional exhibit partnerships that will specifically appeal to art museums and art collectors with a focus on Asia, Russia, Europe and South America.

For more information on Experience Art and Design, Inc., visit www.experiencead.com 

About Geoffrey M. Curley + Associates (GMC+A)
GMC+A is an innovative consulting company working with not for profit and commercial institutions to support the development and execution of new and vibrant educational, hands-on and minds-on experiences that are earnest and impactful. GMC+A's goal is to integrate new, cutting edge technologies, environmental exhibit design and emotional story telling with tantalizing visuals, audio and tactile experiences, thereby making exhibitions and interactive experiences more personal, artistic, fun, educational, and memorable.

About Experience Art and Design, Inc.
Chiurazzi Internazionale S.r.l., a wholly owned subsidiary of Experience Art and Design, Inc., (OTCQB: EXAD) owns the Chiurazzi Foundry which obtained authorization of the Italian Ministry of Cultural Heritage and Activities in 1890 to enter the National Archeological Museum in Casoria, Italy, to take moulds of the collection of art and artifacts excavated from the ruins of Pompeii and Herculaneum. The mould-making was then expanded to other museums in Italy including the Vatican, the Villa Borghese, San Pietro in Vincoli, Rome and the Uffizi Gallery and Bargello Museum in Florence. This making of plaster moulds from the original marble and bronze masterpieces was then expanded to the foremost museums of the world that housed art which originated in Italy including the Louvre, the Olympic, the Copenhagen, and the British museums. The mould-making was initiated in 1890 and continued through 1972, but the bulk of the moulds were taken from 1890-1939.

Artists represented in the collection include Michelangelo, Bernini, Giambologna, Cellini, Canova, Donatello, and many others. As proscribed by international art protocol, up to nine full-size castings can be made from a mould taken from the original which is considered a "posthumous first edition original", many of which are valued in the millions of dollars per piece. In addition to the originals, there is an extensive collection of masterpiece reductions from the Chiurazzi School, which are cast in limited editions of 299.

Forward-Looking Statements
This news release includes forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 including statements that reflect the Company's current expectations about its future results, performance, prospects and opportunities. The Company has tried to identify these forward-looking statements by using words and phrases such as "may," "will," "expects," "anticipates," "believes," "intends," "estimates," "plan," "should," "typical," "preliminary," "hope," or similar expressions. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties and other factors that could cause the Company's actual results, performance, prospects or opportunities to differ materially from those expressed in, or implied by, these forward-looking statements and specifically those statements referring to any specific projects, such as the Exhibition, mentioned herein. These risks are referenced in the Company's Form 8-K filed with the SEC on May 8, 2013 or as may be described from time to time in the Company's subsequent SEC filings, which are available online at www.sec.gov; and such factors as incorporated by reference. The Company does not undertake any obligation to update any forward-looking statements as a result of new information or developments, except as required by law. 

Contact Information

  • Company Contact:
    Gretchen Matthey
    Chiurazzi Brand Manager
    Experience Art and Design, Inc.
    971-202-2435
    Gretchen@Chiurazzi.com