SOURCE: Choba Choba

Choba Choba

December 03, 2015 07:00 ET

Choba Choba Celebrates a Global Chocolate Revolution That Empowers Cacao Farmers

Now Available for Sale Online After a Successful Crowdfunding Campaign

NEW YORK, NY--(Marketwired - Dec 3, 2015) - Choba Choba, a chocolate social startup that aims to provide chocolate lovers with a combined experience of exclusivity and meaningfulness, is proud to announce the opening of its online shop and introduce the first Choba Choba Chocolate Box available for 29.90 USD. Choba Choba has gathered the necessary funds to launch the Chocolate Revolution in a highly successful crowdfunding campaign. By pre-ordering the first Choba Choba Chocolate Box, backers from 35 countries joined this global movement giving power back to the cacao farmers.

The Choba Choba Box #1: Charito Paima Mendoza
For this very first chocolate creation, Choba Choba decided to impress the chocolate lovers with a Trinitario cacao grown on the small farm of Charito Paima Mendoza. This Trinitario was harvested separately from the other varieties on her farm. The precious beans went through a controlled fermentation and a very slow sun-drying process, getting the very best out of this amazing cacao. Taking into account the specific characteristics of Charito's cacao, through a customized roasting and conching process, Choba Choba crafted a harmonious 58% dark chocolate, highlighting the pleasant, fruity, aromatic freshness of this Trinitario, complemented with selected ingredients.

This first Choba Choba Chocolate Box presents three 100g limited edition bars:

  • Pure Dark 58%
  • Pure Dark 58% with Blood Orange
  • Pure Dark 58% with Sri Lankan pepper

One farmer, one variety and the best Swiss chocolate maker: From the farm to your letterbox
Every 2 months Choba Choba produces a very small batch of a new dark chocolate creation available exclusively at www.chobachoba.com. These creations are also available through a subscription program (6 boxes per year / USD 175.00): as soon as the new creation is crafted, it is delivered fresh to the subscription members.

The Choba Choba Chocolate Box, a piece of art with its design inspired by famous Peruvian artist Pablo Amaringo, always offers 3 limited edition dark chocolate bars (100g each), elaborated by the best Swiss chocolate maker and made with the best cacaos grown in the Alto Huayabamba valley. Each box is put together using a single cacao variety grown on the small farm of a single farmer among the 35 families involved in the project. The chocolate lover can thus discover the very unique flavour of each of their cacaos, and experience buying his chocolate just like buying his veggies from the local farmers' market. Global made local. The Choba Choba chocolate creations are pure, using only agroforestry cacao beans, organic cacao butter and organic raw cane sugar -- nothing else.

A unique approach in the worldwide chocolate industry
Eric Garnier & Christoph Inauen, Co-Founders explain: "In the chocolate industry today, 3 companies hold 70% of the global business, cacao farmers are paid half of what they received in the 80's, there is an unbalanced distribution of bargaining power in the global cacao chain. The younger generation in producing countries is reluctant to take over the family business as they see no future in cacao farming. By creating Choba Choba together with the farmers we decided to create a new model and to open the way to thinking and running the chocolate business differently. This is what we proudly call our Chocolate Revolution: giving back to the farmers the value created thanks to their know-how and hard work, letting them define what the true value for their cacao is and sharing with them management, equity and profits. It is time to stop deciding for the farmers. Instead we have chosen to decide with them."

Meet Charito Paima Mendoza, the cacao farmer of the Choba Choba Chocolate Box #1

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About Choba Choba
Based in Bern, Switzerland, Choba Choba's mission is to provide chocolate lovers with a combined experience of exclusivity and meaningfulness. Peruvian cocoa farmers are co-owners of the socially minded startup and are involved in the company's decision-making processes. They benefit directly from the final product's success, receiving 4% of turnover in direct payouts and in the form of shares. By 2020, participating farming families should thus own at least 33% of Choba Choba Ltd. collaborative approach is unique in the worldwide chocolate industry. As a social startup, Choba Choba aims to improve cocoa farmers' living conditions and preserve their ecosystems; its profits are being put to this use.

Learn more about Choba Choba's global chocolate revolution in this video: https://youtu.be/d5qDWMH3cPA

Download Choba Choba's media kit: www.chobachoba.com/mediakitEN 

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