M&M'S® - Canada

M&M'S® - Canada

April 20, 2011 07:53 ET

Chocolate Without Borders: M&M'S® Spokescandies Discover #CanadasBest! @MMSCanada

Editors Note: There are two photos associated with this press release Highlights: - The M&M'S® Spokescandies continue to travel across the nation in the Discover Canada program. Follow Red, Yellow, Blue, Orange and Miss Green as they visit Canadian cities, landmarks and events - all recommended by Canadians! - Follow the Spokescandies as they tweet 'aboot' cool Canadian events and landmarks on their new Twitter channel - www.twitter.com/MMSCanada. - Discover your inner Spokescandy! Take the M&M'S® - Canada Spokescandy Quiz on Facebook on www.facebook.com/MMSCanada.

OTTAWA, ONTARIO--(Marketwire - April 20, 2011) - It's not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but over the past month Canadians have been invited to join M&M'S® Spokescandies Red, Yellow, Blue, Orange and, of course, Miss Green as they criss-cross the nation and follow them on their new Twitter account, @MMSCanada. The Spokescandies have been tweeting their travels, posting photos and asking Canadians to tell them where they should head to next!

Throughout 2011, the Spokescandies are visiting Canadian cities, famous landmarks and hidden gems off the beaten path (and, knowing Red, he'll want to check out a few hockey games along the way), but they're looking for your advice to help plan their trip. Help the M&M'S® Spokescandies discover the BEST of Canada by tweeting your recommendations to @MMSCanada using the hashtag #CanadasBest, or posting to the M&M'S® - Canada Facebook Page wall!

What's Under YOUR Shell?

Are you "Type A", like Red? Maybe you're savvy, like Miss Green? Or neurotic, like Orange? Channel your inner Spokescandy and determine which character you most resemble by taking the M&M'S® - Canada Facebook Spokescandy Quiz. There's definitely a little irresistible fun in all of us! Canada is known as being one of the kindest nations and this has rung true with preliminary results from Canucks who have taken the quiz - nearly half of you have identified with Yellow!

Quotes

"I have been 'on Twitter' for a while but really love to use this platform to tweet all our exciting Canadian adventures and connect with cool Canadian folks. The boys are really hogging the account but don't worry Canada, Miss Green is coming through!"

- Miss Green, M&M'S® Spokescandy

"We were a little nervous when Yellow asked us if he could travel across Canada but soon realized that we needed to let our Spokescandies get out into the fresh Canadian air and experience everything we have come to love about Canada! Help us map out their journey by sharing travel tips with us on Facebook and Twitter."

- Meghan Jackson, M&M'S® Brand Director, Mars Canada Inc.

About the M&M'S® Brand

The makers of M&M'S® Candies have been producing colourful chocolate fun since 1941. There are more than eight permanent varieties of M&M'S® Chocolate Candies, in addition to Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day. Customers seem to be most passionate about the color found in each bag of M&M'S® Chocolate Candies. Existing product lines include: M&M'S® Milk Chocolate Candies, M&M'S® Dark Chocolate Candies, M&M'S® Peanut Chocolate Candies, M&M'S® Dark Chocolate Peanut Candies, M&M'S® Almond Chocolate Candies, M&M'S® Peanut Butter Chocolate Candies, M&M'S® Chocolate Mini Baking Bits, MY M&M'S® Milk Chocolate Candies, M&M'S® MINIS® Milk Chocolate Candies and new M&M'S® Pretzel Chocolate Candies. For more information, please visit: www.mms.com.

About Mars Canada Inc.

Mars Canada Inc. is a division of Mars Incorporated, a private family-owned company founded in 1911 that employs 70,000 associates at more than 300 sites in 75 countries generating revenues of over $30 billion annually. Headquartered in Bolton, Ontario, Mars Canada employs more than 750 associates at 3 sites, including 3 manufacturing facilities. The company owns some of the world's leading brands, including UNCLE BEN'S® Rice, MARS®, M&M'S®, SNICKERS®, TWIX, DOVE®, MALTESERS®, chocolate products, PEDIGREE®, CESAR®, WHISKAS® and NATURAL DEFENSETM petcare products.

® Registered Trademarks. (C) Mars Canada Inc., 2011. All rights reserved.

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