M&M'S® - Canada

M&M'S® - Canada

February 18, 2011 10:00 ET

Chocolate Without Borders: M&M'S® Spokescandies Discover #CanadasBest @mmscanada

The M&M'S® Spokescandies call on Canadians to help them plot their journey across the Great White North!

OTTAWA, ONTARIO--(Marketwire - Feb. 18, 2011) -

Editors note: There are 2 photos included with this release.

Highlights:

• The M&M'S® Spokescandies launch the Discover Canada program. Follow Red, Yellow, Blue, Orange and Miss Green as they visit Canadian cities, landmarks and events recommended by Canadians!

• Spokescandies hold the pen at the M&M'S®- Canada Twitter account: @mmscanada.

• The Spokescandies invite Canadians to Tweet/Facebook/Email suggested destinations and events that they should visit.

• Discover your inner Spokescandy! Take the M&M'S®- Canada Facebook Spokescandy Quiz!

It's not every day that five icons from the candy world decide to drop everything and venture to the Great White North, but their bags are packed, and they're ready to go! Over the next ten months, Canadians are invited to join M&M'S® Spokescandies Red, Yellow, Blue, Orange and, of course, Miss Green as they criss-cross the nation and follow them on their new Twitter account, @mmscanada. The Spokescandies will tweet their travels, post photos and postcards, and ask Canadians to tell them where they should head to next!

The Spokescandies will visit Canadian cities, famous landmarks and hidden gems off the beaten path (and, knowing Red, he'll want to check out a few hockey games along the way), but they're looking for your advice to help plan their trip. Help the M&M'S® Spokescandies discover the BEST of Canada by tweeting your recommendations to @mmscanada using the hashtag #CanadasBest, or posting to the M&M'S®- Canada Facebook Page wall!

What's Under YOUR Shell?

Are you "Type A", like Red? Maybe you're savvy, like Miss Green? Or neurotic, like Orange? Channel your inner Spokescandy and determine which character you most resemble by taking the new M&M'S®- Canada Facebook Spokescandy Quiz. There's definitely a little irresistible fun in all of us! 

M&M'S®- Canada Facebook Page Embraced by Canadians!

Canadians are "eating up" the new M&M'S®- Canada's Facebook Page, and chocolate-lovers from coast-to-coast are sharing their love of our irresistible candy-coated friends. Not a fan yet? Join us, at www.facebook.com/mmscanada.

Quotes

"This is my first big trip across Canada. I'm excited, but anxious -- what if I forgot to pack something important?? And I hear that Canadians REALLY love their M&M'S® Candies, so maybe preparing for the cold should be the least of my worries!... -Gulp-"

- Orange, M&M'S® Spokescandy

"We were a little nervous when Yellow asked us if he could travel across Canada but soon realized that we needed to let our Spokescandies get out into the fresh Canadian air and experience everything we have come to love about Canada! Help us map out their journey by sharing travel tips with us on Facebook and Twitter."

- Meghan Jackson, M&M'S® Brand Director, Mars Canada Inc.

 

About the M&M'S® Brand

The makers of M&M'S® Candies have been producing colourful chocolate fun since 1941. There are more than eight permanent varieties of M&M'S® Chocolate Candies, in addition to Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine's Day. Customers seem to be most passionate about the color found in each bag of M&M'S® Chocolate Candies. Existing product lines include: M&M'S® Milk Chocolate Candies, M&M'S® Dark Chocolate Candies, M&M'S® Peanut Chocolate Candies, M&M'S® Dark Chocolate Peanut Candies, M&M'S® Almond Chocolate Candies, M&M'S® Peanut Butter Chocolate Candies, M&M'S® Chocolate Mini Baking Bits, MY M&M'S® Milk Chocolate Candies, M&M'S® MINIS® Milk Chocolate Candies and new M&M'S® Pretzel Chocolate Candies. For more information, please visit: www.mms.com.

About Mars Canada Inc.

Mars Canada Inc. is a division of Mars Incorporated, a private family-owned company founded in 1911 that employs 70,000 associates at more than 300 sites in 75 countries generating revenues of over $30 billion annually. Headquartered in Bolton, Ontario, Mars Canada employs more than 750 associates at 3 sites, including 3 manufacturing facilities. The company owns some of the world's leading brands, including UNCLE BEN'S® Rice, MARS®, M&M'S®, SNICKERS®, TWIX, DOVE®, MALTESERS®, chocolate products, PEDIGREE®, CESAR®, WHISKAS® and NATURAL DEFENSE™ petcare products.

® Registered Trademarks. © Mars Canada Inc., 2011. All rights reserved.

Additional Links

Follow the M&M'S® Spokescandies on Twitter

Tweet and follow travel recommendations using #CanadasBest

Become a fan of M&M'S®- Canada on Facebook

Take the M&M'S® Facebook Spokescandy Quiz

Visit the M&M'S® Chocolate Candies recipe site

To view the photos included with this release, please visit the following links:

http://www.marketwire.com/library/20110217-flag800.jpg

http://www.marketwire.com/library/20110217-parl800.jpg

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