SOURCE: Choice Organic Teas

Choice Organic Teas

May 19, 2015 17:03 ET

Choice Organic Teas Announces Extension to Wellness Teas* Line

SEATTLE, WA--(Marketwired - May 19, 2015) - Choice Organic Teas, the Original Organic Tea Company in the U.S. and the leading purveyor of exclusively organic teas, is expanding its popular Wellness Teas* line. With the growth of the tea category in natural retail markets up over 9% (SPINS 2014) and medicinal teas as the fastest growing subcategory (up 12%), the addition of these new Wellness Teas* provides Choice Organic Teas with an even greater foothold in the market.

Expecting Baby*, Beauty Detox*, Body Stress Relief*, and Hibiscus Heart*, were designed to support healthy bodily functions and enhance wellness*, while maintaining Choice Organic Teas' reputation for great tasting, affordable teas. Formulated by a master herbalist and faculty member at Bastyr University, the blends are classified as Herbal Dietary Supplements (HDS), indicating that the product has met FDA standards for quality and testing.

The decision to extend the Wellness Teas* line is expected to further boost Choice Organic Teas' strong performance, with SPINS data reporting the company's YOY sales in the natural retail market were up 30% in dollar volume and 40% in unit sales as of September 2014.

Offered at a suggested retail price of $4.69, the new varieties join the eight existing Choice Organic Teas' Wellness Teas:* Easy Digest*, Mental Focus*, Breathing Space*, Rest Assured*, Regularity*, Throat Cozy*, Simply Detox*, and Energy Boost*. Available online starting June 2015 and on retail shelves in Fall 2015. A portion of the proceeds from each box will be directed to Bastyr University's student scholarship fund.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About CHOICE ORGANIC TEAS
A brand of Granum, Inc. in Seattle, Washington, CHOICE ORGANIC TEAS made its debut in 1989. As North America's #1 selling exclusively certified organic tea line, Choice Organic Teas has promoted the growth and development of organic agriculture in tea estates worldwide and offers more than eighty varieties of teas and herbal infusions available in tea bags, tea pyramids, and loose leaf. In 2000, Choice Organic Teas became the first tea crafter in the United States to offer Fair Trade Certified™ tea and in 2010, it became the first tea company to be Non-GMO Verified.

Contact Information

  • Lindsay Whitcher
    Essenza Communications
    303-579-5792