SOURCE: ChoiceStream


March 19, 2014 10:00 ET

ChoiceStream Enables One-to-One Marketing With Its cs.Dynamic Advertising Solution

New Technology Allows Advertisers to Deliver Relevant Ads Based on Brand Interaction, Local Conditions, Consumer Attributes and Personal Interests

BOSTON, MA--(Marketwired - Mar 19, 2014) - ChoiceStream, the top performer in programmatic buying for branding and direct response, today announced the launch of cs.Dynamic Advertising. Through this new offering ads can change dynamically to match any combination of circumstances, such as the last item viewed, local conditions including weather, language or local pricing and personal attributes such as gender, age, income or personal interests.

"In general, consumer expectations for relevance and immediacy continue to increase," said Eric Bosco, CEO of ChoiceStream. "We observe this in news feeds and social media everyday, and it is no different when promoting products and services through advertising. This was the driver behind creating ChoiceStream's Dynamic Advertising solution, which allows brand advertisers to deliver relevant ads on a one-to-one basis at scale through programmatic buying."

ChoiceStream's Dynamic Advertising takes advantage of the company's full suite of services for brand advertisers looking to match the right ad with the right consumer in real-time. ChoiceStream's expert creative services team collaborates with clients to recommend best practices, consult on creative strategy and build custom ads. The cs.Dynamic Advertising suite has several innovative ad formats including:

  • cs.Weather Ads: Ads populate with real-time weather data and with the products and messaging that are appropriate for the prevailing weather conditions.
  • cs.Live Feed Ads: Ads include real-time feeds like news, social, or scores to display a live view of events and conversations as they occur.
  • cs.Localized Ads: Ads populate with real-time, location-specific data to connect users with timely and locally relevant offers and messaging.
  • cs.Combinations Ads: Custom ads can be created using any combination of cs.Dynamic Creative features.

In a recent campaign created and delivered for a top 50 online retailer, ChoiceStream's combined programmatic and dynamic ad solution exceeded its aggressive CPA goals by 45 percent.

Here is a breakdown of the process and capabilities used for this campaign:

  • Design Impactful Creative: ChoiceStream developed dynamic creative featuring a carousel with products selected for forecasted local weather
  • Target Appropriate Audiences: A highly optimized audience was reached through ChoiceStream's programmatic media buying platform
  • Serve Personalized & Contextually Relevant Content: Every impression was dynamically customized for the weather forecast to coincide with the ad's delivery promise
  • Deliver Scale: ChoiceStream's personalized ads appeared on millions of individually chosen impressions across the web
  • Ensure Greater Performance: ChoiceStream effectively scaled performance during the critical Q4 season

"Our clients' customers are accustomed to astonishingly quick delivery and great, personalized service," said Bill Guild, VP, Marketing at ChoiceStream. "This is the hallmark of the company and in working with ChoiceStream, they were able to extend personalized customer service into their ads with cs.Dynamic Advertising."

ChoiceStream's Dynamic Advertising is one more way that the company provides a complete solution that delivers top results at scale dependably and simply.

About ChoiceStream
ChoiceStream delivers top-of-plan results in digital advertising for branding and direct response through its next generation programmatic media buying platform, poll-based methodology, and dynamic ads. Concierge-level full services include creative development, audience discovery, campaign optimization, complete transparency, and custom insights. With first party data, an extensive third party data network, and proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. ChoiceStream works with industry leading brands and their agencies. For more information on ChoiceStream, please visit

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