Chomp! University of Florida Athletics Partners With SportStream to Enhance the In-Game Experience for Gators Fans

SAN FRANCISCO, CA--(Marketwire - Feb 11, 2013) - Today, the University of Florida Athletics Department announced it will partner with SportStream, a pioneer in social second-screen experiences for sports fans. Together, they'll offer Gators fans a customized social media feed that includes real-time content, news and stats to keep fans better informed and more engaged. Visit www.GatorZone.com/sportstream to join the discussion.

The new social stream debuts during tomorrow's showdown against reigning NCAA Champion Kentucky Wildcats (7:00pm ET - ESPN). SportStream's social media coverage of the game will incorporate a wide range of media from the most relevant voices. For the first time, the Gator Nation can visit one location to get high quality Tweets, Facebook and Instagram posts from official team accounts and lively commentary from a wide range of national sports personalities, TV and radio commentators and local beat writers. And so fans never miss a beat, the real-time social stream is accessible around the clock to ensure that Florida diehards remain among the most informed in the country.

"We're always looking for new ways to link Gators fans to the teams and athletes they care about," said Fred Demarest, Assistant Athletics Director for Strategic Communications and New Media at the University of Florida Athletics Association. "Partnering with SportStream will help ensure our fans receive relevant and fun information so they spend less time sifting and more time enjoying the games."

In recent years, social media platforms have become a hot spot for sports fans to engage in discussion around their favorite teams. But with major sporting events generating thousands of pieces of content per second, it's become increasingly difficult for fans to find quality social commentary that's meaningful to the overall fan experience. Thanks to SportStream's unique Team Platform, teams can offer fans an elegant, digestible experience that's cutting-edge and that complements their broader approach to fan engagement. That's why programs like the Florida Gators, Seattle Seahawks, Michigan Wolverines, and Phoenix Coyotes have been eager to team up.

"We have had amazing opportunities to partner with professional and collegiate teams looking to bring games closer to fans, and we're so excited to continue that trend with the Florida Gators," said Bob Morgan, CEO and co-founder of SportStream. "The custom stream will allow Gators fans to easily share game-related comments, stats and pictures across their favorite social media channels to ultimately transform their viewing experience."

SportStream also offers sports fans a consumer application covering NFL, NBA, NHL, MLB, NCAAB and NCAAF. It's available for iPhone, iPad and on the web.

About SportStream
SportStream is the in-game fan experience that sports fans have been waiting for. It is the first true second-screen experience for watching sports, with real-time stats, social media streams, chats and access to relevant content surfaced through social media. SportStream is backed by Vulcan Capital and based in San Francisco, California and is currently available for the iPad, iPhone and native web app.