ATLANTA, GA--(Marketwired - Feb 20, 2014) - Choose ATL -- a community-driven campaign created to promote Atlanta as the ideal place to live, work and start a company -- has joined forces with Startup Atlanta, the independent business authority incubated by the city. This hybrid effort will take Choose ATL into a new phase, amplifying the inspirational message that was introduced during the first stages of the initiative.
Startup Atlanta, an independent non-profit devoted to nurturing the local startup and entrepreneurial community, offered to raise funds to support Choose ATL. The Choose ATL committee will work directly with Startup Atlanta to move forward in branding the city as the nation's epicenter of digital innovation.
"The city of Atlanta recognized that Choose ATL was an amazing initiative started by passionate people, and we wanted to get behind it," said David Duncan, Executive Director at Startup Atlanta. "We share a goal of stimulating local growth and driving progress within STEAM fields right here in Atlanta, so we're excited to come together and see what our mutual efforts will accomplish."
The financial aid and volunteer assistance provided by Startup Atlanta are vital for upcoming Choose ATL efforts. Planned projects include the creation of new inspirational videos and online content, as well as an increased presence at major digital and technology events including SXSW Interactive. While retaining its grassroots mentality, Choose ATL will now have the resources to capture a much wider audience.
"Startup Atlanta is a natural fit to partner with the Choose ATL campaign," said Adam Harrell, Co-founder and President at Nebo, who will continue to lead the Choose ATL committee. "Both organizations share the same spirit of dreaming big, growing and helping others."
Since its official launch in October 2013, Choose ATL has succeeded in galvanizing citywide supporters. Local influencers, organizations, politicians and businesses have taken up the cause. Having united a proud home front, Choose ATL leaders are advancing toward the greater public.
Atlanta Mayor Kasim Reed said, "Atlanta is the technology hub of the Southeast. Home to 57 colleges and universities and the nation's third-largest concentration of Fortune 500 companies, Atlanta continues to attract entrepreneurs and new businesses. We are proud to support Choose ATL and encourage everyone to discover what Atlanta has to offer."
To learn more about the Choose ATL campaign, visit the microsite at http://www.chooseatl.com.
About Choose ATL:
Choose ATL is a community-driven campaign to brand the city of Atlanta as a digital hub. The board is composed of various influencers and thought leaders from Atlanta's top businesses, professional organizations, start-ups and local government who have come together to raise national awareness for the opportunities available in this fertile city. The goal of Choose ATL is to define Atlanta as the ideal place for residents to learn and grow, find work they love or start a business -- while enjoying a high quality of life unmatched by other major metropolitan areas. For more information, please visit www.chooseatl.com.
About Startup Atlanta:
Established in May 2013, Startup Atlanta aims to introduce, connect, support, and expand the entrepreneurial ecosystem within the greater Atlanta region to bolster the creation of jobs, companies and wealth. The nonprofit was founded in partnership with Atlanta Technology Angels, Entrepreneurs' Organization, Invest Atlanta and the Metro Atlanta Chamber. Startup Atlanta's board of directors are as follows:
Dr. Eloisa Klementich - Director of Business Development, Invest Atlanta
Bernice "Bernie" Dixon - Chair, Atlanta Technology Angels
James Andrews - Founder/CEO Social People
Evelyn Bolden - Manager, Corporate Development, Cox Enterprises
Scott Henderson - Executive Director, Hypepotamus
Hans Utz - Deputy Chief Operating Officer, City of Atlanta
Nancy Wright Whatley - VP of Entrepreneurial Development, Metro Atlanta Chamber of Commerce
To learn more, visit StartupAtlanta.org and follow @StartupAtlanta on Twitter.