SOURCE: Nebo

Nebo

March 03, 2014 09:30 ET

Choose ATL Takes Home Two 2014 Atlanta American Advertising Awards

Nebo Awarded for Creating Community-Driven Campaign to Promote Atlanta as America's Tech Hub

ATLANTA, GA--(Marketwired - Mar 3, 2014) - Nebo, an Atlanta-based digital marketing agency, has won two 2014 Atlanta American Advertising Awards for work on the Choose ATL campaign. The Atlanta Ad Club has recognized Nebo and Choose ATL with Silver awards for the following categories:

  • Digital Advertising - Micro Sites
  • Elements of Advertising - Visual

Choose ATL is a metro-wide, city-supported grassroots effort to brand Atlanta as the ideal place to live, work and start a business. Nebo conceived the campaign and led the way in forming a committee of key local influencers to enhance positive perception of the city. Since its launch in October, the campaign has garnered an overwhelming level of community support. With inspirational digital content and an integrated social campaign, Choose ATL has sparked hundreds of positive online conversations.

Nebo built the microsite for Choose ATL -- chooseatl.com -- that serves as the cornerstone of the campaign. The microsite features a number of innovative elements, including video backgrounds, an interactive map, Why We Love ATL video and a job search tool. Nebo wanted people to understand what it's like to live in Atlanta, discover ways to work here, why they should startup here and why residents love it here.

"Nebo helped create the Choose ATL campaign because we wanted to tell Atlanta's amazing untold story," said Kimm Lincoln, Vice President of Digital Marketing at Nebo. "We are excited that this message resonates with the community, and we are honored to be recognized by the Atlanta Ad Club."

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest competition, attracting more than 40,000 entries annually in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. A panel of judges scores every entry in each category by evaluating all creative dimensions of the submissions. The number of awards given is determined by the judges, based on the relative quality of work in that category.

To learn more about Nebo or its award-winning projects, visit http://www.neboagency.com/about/awards/.

About Nebo Agency:
Nebo is a human-centered interactive agency. We believe that great work comes from understanding the needs, wants and perceptions of your audience. This human-centered approach informs everything we do. With expertise in interactive marketing strategy, web design, user experience, search engine optimization, pay per click management, digital public relations, social media marketing, conversion rate optimization and content management systems, Nebo has helped its clients achieve their digital goals. Visit http://www.neboagency.com for more information.

About the American Advertising Federation:
The American Advertising Federation (AAF), the nation's oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's membership is comprised of nearly 100 blue chip corporate members comprising the nation's leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 225 AAF college chapters, with over 7,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, please visit www.aaf.org.

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