Chop Restaurants

Chop Restaurants

December 14, 2006 15:00 ET

CHOP Steak, Fish & Bar Introduces Fine Casual Dining to Edmonton

Chop's President, Laurids Skaarup announces the opening of Chop in Edmonton

CALGARY, ALBERTA--(CCNMatthews - Dec. 14, 2006) - Laurids Skaarup, President of Chop and a team of top executives were in Edmonton on Tuesday, December 12th to unveil the first-ever Chop, a fine casual steakhouse and the newest concept for the Moxie's restaurant group.

Chop is a unique and contemporary steakhouse that brings together the elements that discerning guests enjoy about fine dining - exceptional food, a notable wine list, quality spirits and excellent service, combined with the energy level and value of casual dining.

"At Chop our food is always prepared from scratch daily. This means everything from fresh artisan breads to house-made ice cream," says Skaarup. "At the heart of our menu offering is the finest ingredients including choice primal cuts of beef, fresh seafood and an array of both classic and adventuresome dishes that showcase our creativity and commitment to the highest levels of quality."

Chop employs its own design team. This demonstrates the company's long-standing interest and talent in architecture and interior design. The look of Chop is inspired by classic steakhouses yet transformed by a sleek modern feel. Using only quality authentic finishes such as imported Italian leather, limestone and rich wood, Chop will set a new standard in the industry for ambience. "This is completely appropriate for a fine casual experience given that today's marketplace is not only the most food savvy in history, but they are also the most design savvy," Skaarup notes.

Chop is the newest concept for the Moxie's restaurant group. Founded in Calgary in 1986, Moxie's Classic Grill is owned and operated by Northland Properties Co., a Canadian company, which owns Sandman Hotels. With Moxie's Home Office based in Calgary, there are currently 49 Moxie's Classic Grill restaurants and six Shark Clubs, an upscale sports bar, across Canada. Each concept is unique with its own distinct personality while being united by their passion for service and inspired food quality.

The Moxie's group is both an Alberta and a Canadian success story with system sales exceeding $200 million forecasted for 2006.

For interview requests or photo opportunities, please see contact information below.

Contact Information

  • Chop Restaurants
    Sue Doherty
    Creative Director
    (403) 543-2627 or cell (403) 703-3320
    Email: sdoherty@moxies.ca