SOURCE: Action for Healthy Kids
CHICAGO, IL--(Marketwired - September 03, 2013) - Action for Healthy Kids® (AFHK) today announced it is joining forces with the nutrition-focused, James Beard Award-winning ChopChop
magazine to ensure parents and kids have the information they need to prepare healthy meals together.
With over 30 percent of kids in the United States overweight or obese, the nation is in the throes of a full-fledged epidemic and the implications are serious. One in five children faces increased risk for serious obesity-related medical conditions ranging from hypertension to Type 2 diabetes, which makes it crucial for kids to eat nutritiously every day.
Through this new partnership, AFHK is aligning its Parents for Healthy Kids program, which empowers parents and other child caregivers to model healthy lessons at home, with the nonprofit ChopChop magazine, which promotes fun and healthy meal preparation for kids and parents.
"Working together, we can put ChopChop's delicious and healthy recipes right into kids' and parents' hands," explains Rob Bisceglie, CEO of AFHK. "They, in turn, can prepare healthy meals and snacks together to reinforce the importance of eating well every day as a family. The healthy habits kids develop now will have a positive impact on their long-term health."
"At ChopChop, we believe that getting kids involved in cooking healthy food also gets them interested in eating healthy food. Working with AFHK will help us get that message, along with great family meal preparation ideas, to many more families," explains Sally Sampson, founder and president of ChopChop
magazine. "I couldn't be happier about the partnership and the opportunities we'll have to encourage families to eat nutritiously -- together."
Jointly, AFHK and ChopChop will deliver the information families need to put kids on a healthy path. Specifically, AFHK will feature ChopChop's
tips and ideas for creating easy, nutritious and delicious meals with fresh ingredients regularly in its monthly e-Newsletter, Healthy Kids, Healthy Families and
incorporate it into its Parents for Healthy Kids program. The simple and affordable recipes will allow parents and children to make meals together. And ChopChop,
serving as AFHK's media partner, will recognize AFHK within each issue. Ultimately, the partners' goal is to offer a subscription of ChopChop to every one of AFHK's more than 50,000 volunteers and 25,000 partner schools.
"I've used ChopChop in my home and my 8, 6 and 3-year-old love it," says Bisceglie. "I know first-hand that it's a tremendous resource and I can't wait to share it across Action for Healthy Kids' network!"
About Action for Healthy Kids®
Action for Healthy Kids® (AFHK) fights childhood obesity, undernourishment and physical inactivity by helping schools become healthier places so kids can live healthier lives. The organization partners with a legion of dedicated volunteers -- teachers, students, moms, dads, school wellness experts and more -- from within the ranks of its 55,000+ constituency to create healthful school changes. After all, everyone has a part to play in ending the nation's childhood obesity epidemic. AFHK's programs, tools and resources make it possible so that many people can.
AFHK's grassroots efforts are supported by a collaboration of more than 75 organizations, corporations and government agencies. Working together, they're giving kids the keys to health and academic success by meeting them where they are -- in the classroom, in the cafeteria and on the playground -- with fun physical activity and nutrition lessons and changes that make it possible for them to eat nutritiously and play every day. More information is available at ActionforHealthyKids.org, on Facebook at https://www.facebook.com/#!/pages/Action-for-Healthy-Kids/267076500068 and on Twitter at https://twitter.com/Act4HlthyKids.
Endorsed by the American Academy of Pediatrics, ChopChop, The Fun Cooking Magazine for Families, is a nonprofit quarterly food magazine. Published by ChopChopKids, Inc, a 501(c)(3), ChopChop's
mission is to inspire and teach kids to cook and eat real food with their families. Named the 2013 Publication of the Year by the James Beard Foundation and winner of the 2013 Parents Choice Magazine Award (gold), ChopChop is available in English and Spanish and reaches over 2,000,000 million families annually. To learn more about ChopChop's
mission, and to support the organization by subscribing to ChopChop Magazine or by donating to its cause, please visit http://www.chopchopkids.org. Follow ChopChop
on Twitter at @chopchopmag, on Facebook at facebook.com/chopchopmagazine or on Pinterest at pinterest/chopchopmag. Look for ChopChop's new cookbook, ChopChop: The Kids' Guide to Cooking Real Food with Your Family, now available from Simon & Schuster.
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