SOURCE: Chordiant

March 06, 2006 08:30 ET

Chordiant, The Customer Experience Company™, Pioneers a New Standard for Enterprise Software, Creating Superior Customer Experiences

New Vision Will Transform the Way Businesses Align and Manage Customer Retention Strategies to Ignite Higher Levels of Profitability Across the Enterprise

CUPERTINO, CA -- (MARKET WIRE) -- March 6, 2006 --Chordiant Software, Inc. (NASDAQ: CHRD), the leading provider of Customer Experience (Cx™) software and services, today announced that it is pioneering a new standard for enterprise software. By providing technology that anticipates customer intentions and individually recommends actions to optimize the customer experience, Chordiant's Cx solutions help enterprises to deliver the best possible customer experience. Chordiant's market-leading position is underscored by the fact that it has recently been selected by leading global enterprises including Wachovia, ING, O2, Capital One and HSBC.

To date, companies have struggled to engage with customers regarding their individual interests and choices in a dynamic, multidimensional way. Instead, most organizations rely on unsophisticated mass-marketing techniques, such as direct mail or email, which relate to customers based upon predefined criteria. This approach lacks the flexibility and intelligence to dynamically react to a real customer conversation. Today, businesses recognize the need for customer-centric transformation; aspire to inject the personal touch or individual treatment to each interaction; and acknowledge these areas as key to providing a strategic differentiation for the marketplace.

Key industry analysts identify customer experience management as critical to a business' success. The top four CRM topics identified by analysts are: building and managing customer loyalty; creating a single view of the customer; creating a customer-centric enterprise; and managing/improving the customer experience. They point out that every experience is a valuable part of shaping brand perception. Companies that strive to effectively manage, measure and improve every single customer interaction are rewarded with higher customer retention and revenue.

Chordiant's new vision enables customer experiences to become more personalized through a powerful combination of predictive models, business rules, behavioral characteristics and sophisticated decision logic. By blending insight into the customer with agile business processes, Chordiant Cx solutions increase operational productivity, customer loyalty and lifetime value for greater profitability.

"We firmly believe that Chordiant's Cx solutions provide the ultimate customer experience for businesses today," said Steven Springsteel, President and CEO of Chordiant. "Our new vision raises the bar to where every business interaction becomes a personal experience. This strategy represents the next level of maturity for Chordiant from our strong leadership in business process management. Chordiant's vision is a watershed in customer-facing business applications and is the beginning of a new era for customer experience solutions."

For both the business and consumer, Chordiant takes the interaction to new levels, resulting in:

--  Innovative real-time insight -- Businesses can anticipate individual
    customer patterns and tailor personal strategies that entice customers to
    engage with the organization.
--  Optimized personal experience -- Consumers receive 1:1 "white-glove"
    treatment, are better informed about their choices, and are more inclined
    to increase their levels of trust and investment.
--  Dynamic change management -- Business executives have real-time
    insight into what is going on in their business and a level of control and
    agility to rapidly implement changes.
"In the majority of organizations, no one owns the design and management of the complete customer experience. An organization that hasn't empowered someone to monitor and measure the overall customer service experience will continue to spend poorly on improving service. Organizations that shift to a strategic understanding of the complete customer experience, and put the structures in place to execute on that understanding, will be better positioned to compete in the market." (Gartner: "How to Succeed at CRM While Lowering the Cost of Customer Contact," June 8, 2005 -- Michael Maoz)

About Chordiant Software, Inc.

Chordiant solutions and services help major enterprises around the world deliver the best possible customer experience. Unlike traditional business applications, Chordiant Customer Experience (Cx) solutions blend insight with agile business strategies and decisions to uniquely understand the customer's behavior. This deeper understanding develops a lasting, one-to-one relationship that aligns the most appropriate value proposition to each consumer. With Chordiant Cx solutions, customer loyalty, operational productivity and profitability reach unprecedented levels of return. For more information, visit Chordiant at

Safe Harbor Statement

This news release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. Forward-looking statements in this release are generally identified by words, such as "believes," "anticipates," "plans," "expects," "will," "would," "guidance," "projects" and similar expressions which are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements. Other risks relating to Chordiant's products are detailed under "Risk Factors" in Chordiant's Annual Report on Form 10-K for the fiscal year ended September 30, 2005, and Chordiant's Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2005, each as filed with the Securities and Exchange Commission. These filings are available on a Web site maintained by the Securities and Exchange Commission at Chordiant does not undertake an obligation to update forward-looking or other statements in this release.

Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. The Customer Experience Company and Cx are trademarks of Chordiant Software, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Chordiant Investor Relations Contact:
    Steve Polcyn
    Chordiant Software, Inc.
    (408) 517-6282
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    Chordiant Media Relations Contact
    Chris Hall
    Chordiant Software, Inc.
    (603) 621-4397
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