SOURCE: Chow Tai Fook Jewellery Group Limited

Chow Tai Fook Jewellery Group Limited

September 17, 2014 03:13 ET

Chow Tai Fook Unveiled Reflections of Siem High Jewellery Collection

The Wearable Art Pieces Embody Heritage, Courage, Humanity and Artistry of the Khmer Culture

SINGAPORE--(Marketwired - Sep 17, 2014) - Renowned for being the world's largest listed jeweller by market capitalisation, Chow Tai Fook Jewellery Group Limited held an exclusive preview for its fourth annual High Jewellery Collection, Reflections of Siem, on Thursday, 4thSeptember 2014.

A splendid night of glamour and elegance, the event took place at Singapore's iconic ION Sky, atop the luxurious ION Orchard shopping mall. This strategic debut -- the first ever by Chow Tai Fook in Singapore -- was backed by the brand's recognition of Singapore as South East Asia's jewellery hub.

The event dazzled the media and VIP guests with an exclusive preview of this year's collection, Reflections of Siem. Inspired by the history and local folklore of Cambodia, the collection featured twelve breathtaking sets representing the pinnacle of Chow Tai Fook's creative vision and expert craftsmanship.

Against a backdrop of majestic tree trunks and stone motifs reminiscent of Angkor Wat's historical walls, Mr. Wong Siu Kee Kent, Managing Director of Chow Tai Fook Jewellery Group Limited, unveiled the new campaign video featuring the exquisite pieces from the Reflections of Siem collection. Hosted by the lovely Jaymee Ong, the star-studded event also saw celebrities Teh May Wan, TehChoy Wan, Sonya Davison and Yvette King in attendance.

The highlight of the event was the jewellery presentation, where each model was elegantly styled wearing the stunningly beautiful jewellery pieces.

The Reflections of Siem collection, which celebrates the enduring Khmer spirit, also showcased Chow Tai Fook's fine gemstone selection and artistry in high jewellery, as well as the mastery of craftsmanship it has achieved over the past decades.

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Models showcasing the Reflections of Siem Collection
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