June 12, 2007 09:00 ET

Chris Koch Joins ITSMA as Associate Director of Research and Thought Leadership

LEXINGTON, MA--(Marketwire - June 12, 2007) - ITSMA, a membership community for technology services and solutions marketers, announced today that Chris Koch has joined the company as associate director of research and thought leadership. Koch will work closely with ITSMA's leadership team, executive councils, business partners, and subject matter experts to help define and grow the business. This will include the development and packaging of compelling research on marketing and sales trends, solutions, and technology industry issues.

An award-winning writer and editor, Koch brings over 20 years of experience in journalism, and more than 10 years covering information technology and business. Koch most recently served as executive editor for CIO, a trade magazine for chief information officers and other IT leaders with a circulation of 150,000. He was responsible for conceiving, assigning, and editing feature stories and columns on IT strategy, and directed and developed content for special sections and surveys. In addition, Koch authored a popular blog ("Koch's IT Strategy") on CIO's website and was frequently a speaker at technology conferences.

"We are thrilled to have Chris join our organization," said Dave Munn, president and CEO of ITSMA. "As a seasoned journalist with a strong knowledge of the industry, Chris will bring immediate value to ITSMA and its members."

Koch began his career as a reporter for a variety of newspapers and as executive editor for Bicycle Guide magazine. Not long after, Koch joined Computer Sciences Corporation. In the role of communications manager, he wrote and edited articles on business and IT strategy for internally generated publications and the general press. He also helped edit and market "The Discipline of Market Leaders," a best-selling book on business strategy.

"I'm very pleased to bring my knowledge of C-level buyers to ITSMA and its member community," said Koch. "I look forward to furthering ITSMA's research agenda and exploring best practices in marketing and selling to senior business and technology buyers."


ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Our members include industry leaders such as Accenture, Cisco, EDS, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, Nokia, SAP, Siemens, and Unisys. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at

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