Christian Children's Fund of Canada

Christian Children's Fund of Canada

April 28, 2009 09:39 ET

Christian Children's Fund of Canada: Survey Reveals Canada's Worst Mother's Day Gifts

MARKHAM, ONTARIO--(Marketwire - April 28, 2009) -

Editors Note: A photo and a video are included with this press release.

Have you ever given a gift on Mother's Day, knowing deep down inside that it was a terrible gift idea? Or worse, maybe you gave nothing at all-not even flowers. According to a recent national survey, 41% of Canadian mothers and 23% of adult children responded that not acknowledging Mother's Day at all ranks number one as the worst thing you could do on mom's special day. The survey, conducted by Ipsos Reid and Christian Children's Fund of Canada (CCFC), was designed to measure mom's and children's gift giving satisfaction on what is now one of the top three commercial holidays.

Consider the top five presents mothers said were the worst to receive on Mother's Day:

1. Kitchen utensil or appliance

2. Cleaning products

3. A piece of clothing

4. A vacuum

5. An iron

Other top items children were embarrassed to have given their mothers included:

1. Only a card

2. Clothing

3. Flowers

4. Chocolates

The survey also showed that children and mothers alike felt that gift ideas that required little or no thought was the ultimate faux pas. Last minute, material gifts aren't what Canadian mothers really want from their children - and not what children are proud to give their moms.

"Mothers as well as children are disappointed with the same old Mother's Day gifts that will soon be forgotten or broken, and many are looking for a way to start a new meaningful Mother's Day tradition they can be proud of," says Carol Froom, Vice President, Marketing and Communications, CCFC. "There seems to be a growing movement away from just buying for the sake of buying, and a desire for more thoughtful, meaningful gifts. CCFC is happy to help Canadians find a way to do that."

Some of the 'worst of the worst' gifts mothers and children said they had given or received included:

- Dead spider

- Cactus in a donkey shaped planter

- Gong

- Ceramic poodle with a feather duster inserted into the head

- 20lb bag of onions

- Bottle of whiskey

- Bad news

- Father's day card

CCFC's Mother's Day Charitable Gift Catalogue helps Canadians find a meaningful way to celebrate Mother's Day, by offering life-saving gifts given in your mother's name. Available online at www.ccfcanada.ca, gifts range in price from $15 to $250 CDN, and include items that help poverty-stricken mothers and children in developing countries. Gifts such as vegetable garden kits will help moms feed their children and earn extra income; a food hamper will feed a family during difficult times, and small business loans can give mothers the opportunity for a regular income to support their children. Hygiene kits are also available, providing dignity to a mother with limited access to sanitation products and facilities. All mothers will receive a card to notify them of the donation their child has made in their honour, and all of the gifts are tax deductible. To find out more about the CCFC's Mother's Day Gift Catalogue, visit www.ccfcanada.ca.

For almost 50 years, Christian Children's Fund of Canada (CCFC) has helped children and families of all faiths break the cycle extreme poverty around the world. CCFC is a Canadian based charity and child-centred international development organization. Please visit www.ccfcanada.ca for more information on our global approach.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20090427-christian800.jpg

To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=AG1j8DwTlik

Contact Information

  • For further information or to schedule an interview
    please contact: Christian Children's Fund of Canada
    Abigail Guevara, External Communications & P.R.
    1-800-263-5437 x220
    www.ccfcanada.ca