SOURCE: Canyon Ranch

Canyon Ranch

May 16, 2011 11:29 ET

Christie Hefner Appointed Executive Chairman of New Canyon Ranch Business Entity

Canyon Ranch Enterprises to Focus on Media and Business Ventures and Extend Reach of Company's Mission

TUCSON, AZ--(Marketwire - May 16, 2011) - Canyon Ranch has appointed Christie Hefner Executive Chairman of Canyon Ranch Enterprises, a new division of the renowned wellness lifestyle company. The announcement was made jointly today by Canyon Ranch Founder Mel Zuckerman, Vice Chairman and CEO Jerry Cohen and Vice Chairman Dr. Richard Carmona.

A longtime member of Canyon Ranch's Advisory Board, Hefner was until 2009 Chairman and CEO of Playboy Enterprises, Inc., where for 20 years she oversaw the global expansion of the Playboy brand into a wide array of platforms and markets, transforming it from a domestic publishing business to a global lifestyle and multi-media company. Since her departure from Playboy, she has acted as a consultant to Canyon Ranch and has also long been involved in many civic and charitable organizations; currently serving as a General Trustee of Rush University Medical Center in Chicago.

Canyon Ranch Enterprises was established to extend the company's core mission -- to inspire in each person a commitment to healthy living, and provide the tools and knowledge to turn intentions into reality -- beyond the on-property experience of its renowned resorts and SpaClub facilities. In her new leadership role, Hefner will head up the strategies and activities of this new division, bringing the venerable Canyon Ranch brand into new areas via media and business partnerships.

Commented Dr. Carmona, who himself joined Canyon Ranch in 2006 after leaving office as the 17th U.S. Surgeon General, "As a leader in the field of wellness, Canyon Ranch has always been interested in the democratization of our philosophy and expertise beyond those who visit our properties. Mel, Jerry and I are thrilled to have Christie officially lead this effort under the aegis of Canyon Ranch Enterprises, as she has been a longtime supporter of our mission and her vast experience and vision will be an immeasurable asset to our efforts."

"I am very excited to be working with Canyon Ranch in this new capacity to share their cutting-edge research and expertise with a broader audience," added Hefner. "The interest in health and wellbeing is great and growing. Visionaries in the field for over 30 years and a trusted brand with extraordinary intellectual capital, Canyon Ranch remains at the forefront of what it means to live a healthy life and is very well positioned to extend its reach."

About Canyon Ranch

Canyon Ranch pioneered the evolution of the wellness lifestyle and has been an industry leader for over 30 years. Operating the world's most celebrated collection of life-enhancement properties, Canyon Ranch has destination health resorts in Tucson, Ariz., Lenox Mass., and recently opened Canyon Ranch Hotel & Spa in Miami Beach, the nation's first luxury wellness hotel and residential community. In addition, Canyon Ranch operates SpaClub facilities (spa, wellness and fitness facilities designed to give guests a taste of the more intensive resort experiences) at The Venetian & The Palazzo in Las Vegas, Nev. and the newest Canyon Ranch venture, Canyon Ranch SpaClub at Sea, features facilities onboard ships that make up Oceania Cruises and Regent Seven Seas Cruises, as well as on board Cunard's Queen Mary 2 luxury ocean liner. In addition, the company Canyon Ranch has been named the "Healthiest Spa in America" by Health magazine as well as the "Best Spa for Food" by Gourmet magazine. Canyon Ranch is the only 11-time recipient of the Condé Nast Traveler Best Destination Spa Award, and was recently recognized by readers of Travel + Leisure to hold three of the top 10 spots in the magazine's World's Best Awards 2010 for Destination Spas.

Contact Information

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