September 24, 2009 16:46 ET

Christmas Cards and Holiday Cards Retailer Ships Over 10,000 Free Hope Greeting Cards

BERKELEY, CA--(Marketwire - September 24, 2009) - When Christmas cards retailer joined the Hope Is In The Cards movement and decided to offer one free greeting card to customers during the Week of Hope, they had high hopes for the campaign but never expected the overwhelming response to the program. The company saw some daily traffic levels approaching the Christmas and Winter Holidays season, and even extended the program an additional day to make sure everyone had the chance to send their message of hope. Due to the offer's popularity, over 10,000 free cards were sent all around the world.

"The response to the campaign exceeded our wildest dreams," says Director of Marketing Communications, Tiffany Chan. "With the difficult economic times, it was inspiring to help people send over 10,000 concrete messages of hope."

Customers were encouraged to post comments to the blog discussing the recipients of their cards. Each comment was more moving than the next, as customers wrote about the cards they were sending to family members serving overseas to friends that had recently lost loved ones to cancer or other illnesses.

"One of the most touching stories we received was about a servicewoman in Iraq who sent a photo card to her niece and nephew back in the US," says Chan. "She just wanted to remind them that even though they're far apart, they're always near to her heart."

The Week of Hope's success proved that even in a digital age, printed greeting cards continue to be a relevant way to communicate. The team looks forward to making 'The Week of Hope' an annual event and can't wait to make next year's event an even bigger sensation!

About is a Berkeley, California-based holiday cards, photo cards, and stationery retailer that combines online customization with designs from over 60 independent artists. Since 1999, the company has printed over 15 million personalized cards, and uses only FSC-certified cardstock. Cardstore provides custom greeting cards and personalized stationery for all occasions including birth announcements, party invitations, holiday photo cards, thank you cards, personal cards, and wedding invitations.

Contact Information

  • Corporate Contact
    Tiffany Chan
    Email Contact