July 05, 2012 02:00 ET

Christmas Comes Early for Digital Marketers

Greenlight Lines Up Biggest Names in the Search and Social Space for Christmas Conference

LONDON, UNITED KINGDOM--(Marketwire - July 5, 2012) - Leading independent digital marketing agency Greenlight is hosting its Christmas Conference today, Thursday 5 July, in central London.

The Agency has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

Over 100 delegates are attending - from Ecommerce managers, analysts, heads of marketing to social media and PR specialists.

Brands represented include Waitrose, Tesco, Debenhams, Argos, Coast, Laura Ashley, Net-a-Porter, Harvey Nichols, Tui Travel plc., Kelkoo, TM Lewin & Sons, Barclays, HSBC Bank plc., American Airlines, Radisson Edwardian Hotels, Nokia, Yahoo!, Talk Mobile, to name a few.

Chris Bland, client services director at Greenlight comments:

"We know how important Christmas is for retailers, with many making more than 40% of their annual profits over the festive season. Having a well thought out Search and Social strategy can make the difference between having a prosperous season and falling behind. With £7.9 billion spent online in the UK over December 2011, it is imperative to have a successful online strategy in place for Christmas 2012."

Greenlight's event forms part of a Christmas campaign which the Agency is running to help give digital marketers a head start with planning their marketing campaigns.

The Agency's Christmas campaign will be in the format of an interactive Digital Advent Calendar and kicks off Monday 9 July running through to Friday 20 July. Each day, an insightful digital marketing tip can be unlocked. There will also be prizes given away daily, including iPods, iPhones, and Nespresso machines to get marketers into the Christmas spirit.

At the event, Greenlight will also unveil the launch of its pay-for-performance social media pricing model. Greenlight has the distinction of being the first and only major agency to offer social media optimisation within a pay-for-performance pricing model.

Follow the event on Twitter @GreenlightMKTG.

Notes to editors:

About Greenlight:

Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

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