SOURCE: Simba Information

Simba Information

December 23, 2009 10:01 ET

Christmas Stories From Bookselling's Front Lines

STAMFORD, CT--(Marketwire - December 23, 2009) - Simba Information, sponsor of the recent survey of Kindle owners and publisher of monthly periodical Book Publishing Report wishes everyone in the press and the publishing value chain happy holidays.

Due to positive feedback regarding a sidebar in the December issue of Book Publishing Report -- and to remind Christmas shoppers there is still time to make it to a nearby bookstore to buy great gifts -- Simba is releasing some stories about memorable holiday sales collected from some independent booksellers across the country.

There's another reason as well: "There is a lot of important data about the book industry that just can't fit in a spreadsheet," said Michael Norris, senior analyst of Simba's Trade Books Group. "Understanding one story about how one book makes it into one person's hands is just as significant. No matter what 2010 and beyond holds for books of all formats, the industry needs a passionate and diverse group of booksellers in order to stay healthy."

"We had a false security alarm at our bookshop on a winter's night, around 3am or so. The police came and walked through the store after I let them in just to be sure. One of the officers bought a book for a Christmas gift for his father-in-law after they gave the all-clear." Bookseller in Wisconsin

"We made our usual purchase of fancy coffee table books for the Christmas season. All of them sold well except one: a big book on war. It was a gorgeous book and I really thought it would go. Late one night, just before Christmas, I was telling a co-worker how beautiful the book was and how I was surprised that no one had bought it. The last customer in the store overheard, turned and asked where the book was. I showed her and she said it was the perfect book for her husband! She bought the book. I really realized how important a bookseller's enthusiasm is. People will want to try books if the bookseller is genuinely excited about them. It really sets us apart from the big guys." Bookseller in California

"I delivered a book to a customer, in the hospital, on Christmas Eve for her husband. Yes, it was wrapped." Bookseller in Washington

"We have a very good customer who comes in every month, she comes to get her nails done and she also comes to shop in our store and buy a lot of audiobooks. Today her nails were done to look like Christmas presents and she also had her little tiny dog with her. She bought several audiobooks; nice sale!" Bookseller in South Dakota

"A woman came in who was a recent widow as am I and she was looking for a gift item. When I found out she was a widow I recommended one of my favorite healing books. We read it and cried together." Bookseller in Wyoming

-compiled by Simba Information's Book Publishing Report

And look to BPR in 2010 for analysis on this year's holiday book sales.

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