SOURCE: Whitehorn Group

Whitehorn Group

February 10, 2014 10:50 ET

Christopher Johnson, Veteran Branding Expert & CEO of Whitehorn Group Joins Branding Magazine as Contributor

NEW YORK, NY--(Marketwired - February 10, 2014) - Whitehorn Group announced today that branding expert and thought leader, Christopher Johnson is joining Branding Magazine as an Expert Branding Contributor. He will regularly provide education and information to the influential publication as a top professional in the branding business. Mr. Johnson will continue his current independent work leading worldwide branding and business strategy initiatives for celebrities, corporations and products.

"Christopher Johnson's depth of experience, his creativity, intellectual curiosity, and experience make him a great choice as an Expert Branding Contributor. His personal energy, business savvy, and versatility enables him to connect with audiences across the spectrum of business disciplines," said Flavia Barbat, Editor-In-Chief of Branding Magazine. She continues, "Branding is a key focus for our readers -- and Christopher will bring his unparalleled experience helping to create innovative and business category redefining brands such as Jet Blue Airways and Infiniti Motor Company, together with our talented editorial team to pioneer a new chapter of digital branding education."

"It's very exciting to be a part of a leading publication at the intersection of branding and technology," said Christopher Johnson. "I have great admiration for Flavia and her team. Their commitment to bringing serious education and information to the branding community across multiple platforms is promising. When I began working in this profession over 25 years ago, branding was practically unknown." Flavia continues, "It's true that the branding profession has evolved significantly and Christopher is one of a handful of pioneering early professionals who has helped create numerous global brands that have stood the test of time. You can literally encounter his work on a short walk in almost any city in the world." Johnson adds, "Collaborating with Branding Magazine as a contributor offers a tremendous opportunity to reach people who want to learn about branding from a multi-platform publication in the way we are increasingly using and consuming information today."

Christopher Johnson's featured articles in Branding Magazine can be read here:

Branding Sochi: The Olympic Brand vs. Putin's Agenda  http://www.brandingmagazine.com/2014/02/09/olympic-brand-vs-putins-agenda/.

Yahoo's Brand Strategy May Be as Easy (or as Hard) as Creating 'The Next Big Thing'  http://www.brandingmagazine.com/2014/02/06/yahoos-brand-strategy-next-big-thing/.

Christopher Johnson's recent TV commentaries on branding can be viewed here:

Christopher Johnson talks about the business acumen of Madonna as she builds her brand outside of music and looks at celebrity brand endorsement. He speaks on Bloomberg Television's "The Pulse."  http://www.whitehorngroup.com/blog/christopher-johnson-talks-about-madonna-on-bloomberg-television/.

Christopher Johnson's TV Interview On Pix 11 News At 5: Long-Term Effects Of The Government Shutdown For The Republican And Democrat Brands  http://www.whitehorngroup.com/blog/effects-of-government-shutdown-to-be-felt-months-after-it-ends/.

About Christopher Johnson

Christopher Johnson is CEO of branding firm Whitehorn Group. Mr. Johnson is a highly regarded authority on creating and managing celebrity and consumer brands including, Infiniti Motor Company and JetBlue Airways. He attended Carnegie Mellon University and is an expert contributor to Branding Magazine. He can be reached at (212) 537-9129, johnson.c@whitehorngroup.com and on Twitter @Chris4Whitehorn.

About Whitehorn Group

Whitehorn is a premier brand strategy firm. They create what's NEW and NEXT through global branding, design, product innovation, political and celebrity brands, business strategy, global marketing and distribution. www.whitehorngroup.com

About Branding Magazine

As an independent online daily brand journal, Branding Magazine represents an invaluable source of updates, case studies and insights from industry leaders around the world. Join the conversation at www.brandingmagazine.com.

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