SOURCE: Chrome Data Solutions

Chrome Data Solutions

June 03, 2013 13:54 ET

Chrome Data Launches New Car Test Drive Vehicle Reviews

Detailed Model-Level Reviews Written by Professional Journalists Include High-Level Information, Granular Detail and Driving Impressions

PORTLAND, OR--(Marketwired - Jun 3, 2013) - Chrome Data Solutions, a leading provider of high-value vehicle content, applications and solutions that benefit the complete automotive sales chain, today announced that it has partnered with New Car Test Drive to distribute their professionally-written vehicle reviews.

"Chrome Data is a proven leader in automotive data, so we're very excited about this partnership," said Mitch McCullough, Editor of NewCarTestDrive.com. "New Car Test Drive reviews of new vehicles provide the details and driving impressions consumers want. New Car Test Drive's reviews are written for everyday consumers actively shopping for a new car in language they can easily understand."

New Car Test Drive offers a complete library of model-level reviews written by professional journalists who have driven the vehicles. The reviews appeal to a wide range of consumers with both high-level descriptions and granular detail, and are broken down into 11 segments for maximum implementation flexibility. Each review is also linked to a Chrome Style ID, a unique identifier for every vehicle down to the trim level, to simplify integration with the complete suite of Chrome Data products. 

"We're thrilled to be partnering with New Car Test Drive to offer professional vehicle reviews," said Robin Goodyer, Director of Product Management, Sales & Marketing at Chrome Data. "As more consumers continue to research and shop for cars online, this partnership will help automotive retailers enhance our industry-leading data with informative reviews and create comprehensive online listings that are the next best things to sitting in the driver's seat. New Car Test Drive's reviews are easily integrated with Chrome Data's complete suite of data products. As a result, automotive retailers can provide an intimate shopping experience by providing reviews that turn inventory listings into aspirational targets, generating more leads and more sales."

About Chrome Data Solutions, LP (www.chromedata.com)

Chrome Data Solutions is a leading provider of high-value vehicle content and applications and a one-stop shop for vehicle data and solutions that benefits the complete automotive sales chain. Our 25-plus- years of automotive data, unique tools and comprehensive solutions help our clients to develop, market and sell products more effectively and profitably. Our new and used data is delivered in formats that are easy to use and easy to tailor to specific markets. We also have deep domain expertise in managing extremely complex vehicle ordering and pricing logic for new vehicles, and our wide array of data and other solutions enables us to comprehensively describe vehicles built in the last 30 years. Chrome Data Solutions, LP is formerly known as Chrome Systems and Autodata Solutions' content group.

About New Car Test Drive (www.newcartestdrive.com)

Founded in 1994, New Car Test Drive is the leading publisher and distributor of car reviews in the United States. Each year, New Car Test Drive and its team of seasoned automotive journalists publish hundreds of comprehensive model reviews and previews. The content is specifically designed to provide in-market buyers with the type of information they desire before making vehicle purchase decisions.

Contact Information

  • Contact:
    Sylvie Peterson
    Chrome Data Solutions
    (503) 963-6369
    Email Contact