Chrome Data Solutions Enhances Its VIN Decoding Service and Releases a Pared-Down Version

PORTLAND, OR--(Marketwire - Jan 26, 2012) - Chrome Data Solutions, LP, a leader in automotive data, today announces the release of Automotive Description Service (ADS) 7.0, along with a new basic description version of this web-based service. ADS 7.0 boasts significant performance improvements, extensive vehicle coverage for both US and Canadian vehicles back to 1981, and add-on modules for expanded images and medium & heavy-duty vehicle descriptions. These enhancements are paired with the same rich content, unparalleled detail, and 'VINless' decoding capabilities that have made ADS a market leader in smart VIN decoding.

The basic ADS version will deliver pared-down vehicle information that is ideal for quick inventory listings, vehicle validation and verification and data normalization. Customers may add-on modules, including Canadian data and vehicle images via integration with Chrome Data's Image Gallery.

The full ADS version will bring all of the basic data, as well as comprehensive content. This includes model code, original EPA fuel rating, original base prices, standard equipment, optional equipment, option codes, prices and extended descriptions, as well as other options including but not limited to full OEM exterior color codes, body type, torque, dimensions, weight, warranty information and region-specific styles and models.

Customers of the full ADS version will also have the option of adding on images via Chrome Data's Image Gallery and data for medium & heavy-duty vehicles. Data for additional vehicle types, such as motorcycles, RVs and sportcraft, will be available later this year.

Delivered through Chrome Data's streamlined web service interface, both versions of ADS provide on-demand vehicle descriptions and can be implemented in virtually any type of application.

"By enhancing the full ADS solution and introducing a new pared-down version, we are meeting the VIN-decoding needs of a wide variety of customers," said Robin Goodyer Director of Product Management and Sales of Chrome Data Solutions. "Leveraging our 31 years of vehicle data and high-quality VIN and new vehicle information, we can deliver an unparalleled level of detail and accuracy. The beauty is that our customer gets to choose how deep they want to dive into the details, so ADS provides what the customer needs instead of a one-size fits all approach."

About Chrome Data Solutions

Chrome Data Solutions, LP is a newly formed partnership combining Chrome Systems and Autodata Solutions' content group. The company provides a broad spectrum of vehicle content related offerings to the North American automotive retail market while spurring future automotive data innovations and offerings. The combination of Autodata Solutions and Chrome Systems will allow the automotive retail industry, including Internet portals, OEMs, lenders, dealers and dealer service providers, to benefit from a one-stop shop for vehicle data and content.